Director, Demand Generation (Financial Services)

About Intention.ly

Intention.ly is a growth engine design firm built specifically for financial services. We partner with fintech and finserv companies—from startups building their go-to-market engine to established firms modernizing legacy growth strategies. Our clients come to us for one reason: results. They expect us to challenge them, push them, and ultimately help them grow.

Read This First — This Role Isn’t for Everyone

Do not apply unless:

• You have direct financial services marketing experience
• You can build a high-impact demand gen plan tied to real business outcomes
• You are equally strong in strategy and execution
• You can confidently manage multiple client accounts without dropping the ball
• You know HubSpot inside and out
• You are comfortable building relationships with Founders, CEOs, and CMOs

If that list excites you, keep reading.

The Role

We’re hiring a Director to lead a portfolio of clients focused on growth. This is not a maintenance role — it’s a performance role.

You will own the strategy and outcomes across our client base. That means connecting business goals to demand generation strategy, ensuring execution is tight, and pushing for continuous improvement.

You will report into the Head of Agency and work cross-functionally with media, digital, content, creative, and operations to deliver measurable results.

What You’ll Do

• Act as the senior strategic lead for a portfolio of financial services clients
• Build and own end-to-end demand generation strategies
• Translate business objectives into clear, executable plans
• Oversee execution across paid media, content, lifecycle marketing, and conversion optimization
• Lead client communication — from weekly updates to high-level strategic conversations
• Use performance data to drive decisions, optimize campaigns, and communicate impact
• Identify opportunities to expand accounts and deepen partnerships
• Collaborate with internal teams to ensure work is aligned, on time, and high quality

What You Bring

• Financial services marketing experience — you understand the landscape, buyer journey, and constraints
• Deep expertise in demand generation across channels
• Ability to move fluidly between strategy and hands-on execution
• Strong client presence and ability to influence senior stakeholders
• Analytical mindset — you know how to turn data into action
• Strong working knowledge of HubSpot (automation, reporting, lifecycle management)
• Experience managing or influencing cross-functional teams

What Success Looks Like

• Clients trust you as a true growth partner, not just a vendor
• Campaign performance improves consistently over time
• You proactively identify and act on growth opportunities
• Internal teams execute effectively under your direction
• You contribute to both client retention and revenue expansion

Why This Role Matters

Our clients hire us to grow — not to “do marketing.” This role sits at the center of that promise. You are the person ensuring that strategy turns into execution, and execution turns into results.

If you’re a top-tier marketer who wants real ownership, real impact, and real accountability, this is the role.