Product Owner - Digital Operations

Product Owner - Digital Operations

Location: Virginia Beach, VA (Hybrid)

About This Role

Our client is seeking a strategic Digital Operations Product Owner to drive web presence and critical business initiatives through data-driven decision making and cross-functional collaboration. As the central hub for website operations and time-sensitive business projects, you'll partner with Marketing, Corporate Communications, and Recruiting teams to transform content requests into impactful digital experiences while managing high-priority M&A initiatives.

This role combines product management principles with hands-on execution and critical business support, requiring someone who can think strategically while delivering tactical results under tight deadlines. You'll own the complete content lifecycle—from stakeholder intake to performance optimization—while managing time-sensitive M&A initiatives and building scalable processes that support our growing business needs.

What You'll Do

Strategic Partnership & Stakeholder Management

• Serve as the trusted advisor and primary contact for Marketing, Corporate Communications, and Recruiting teams
• Lead discovery sessions with stakeholders and UX to define project requirements, scope, and success metrics
• Build strong cross-functional relationships through proactive communication and reliable delivery

Mergers & Acquisitions Content Support

• Partner with Marketing on time-critical M&A content initiatives, including website updates, announcements, and integration materials
• Manage unplanned, high-priority requests with compressed timelines, often requiring immediate resource reallocation
• Coordinate rapid-response publishing workflows to support deal announcements and corporate communications
• Ensure brand consistency and compliance standards are maintained even under accelerated delivery schedules

Content Operations & Publishing Excellence

• Own end-to-end publishing workflows across all company websites, ensuring brand consistency and compliance
• Evaluate incoming requests to determine optimal execution paths—leveraging existing site components versus new development
• Maintain content quality standards while optimizing for speed and efficiency

Product Development Collaboration

• Partner with UX on user experience design, testing, and optimization initiatives
• Collaborate with Development teams to prioritize features and manage technical roadmaps
• Balance stakeholder needs with technical constraints to deliver pragmatic solutions

Performance Analytics & Optimization

• Drive data-informed decisions through KPI monitoring, including Core Web Vitals, conversion rates, and user engagement metrics
• Identify performance improvement opportunities and measure impact of site updates
• Create regular reporting cadences to communicate results to stakeholders

Operational Excellence

• Manage support ticket triage through Zendesk, ensuring timely resolution and stakeholder satisfaction
• Partner with Senior Product Manager on weekly prioritization and cross-team issue resolution
• Continuously improve processes and workflows to scale operations effectively

What You Bring

Required Experience

• 3–5 years in product management, digital project management, or website operations
• Proven experience with content management systems and publishing workflows
• Strong track record of stakeholder management and cross-functional collaboration
• Working knowledge of UX principles and agile development methodologies

Technical Skills

• Proficiency with web analytics platforms (Google Analytics, Core Web Vitals, etc.)
• Understanding of modern web technologies and performance optimization
• Experience with project management and collaboration tools

Core Competencies

• Product mindset: Ability to think strategically about user needs and business impact
• Analytical approach: Comfort with data analysis and performance measurement
• Communication excellence: Clear, proactive communication across all organizational levels
• Self-direction: Thrives in ambiguous environments while managing multiple competing priorities
• Problem-solving: Naturally identifies inefficiencies and drives systematic improvements
• Crisis management: Excels under pressure with ability to rapidly reprioritize workload for urgent business needs
• Adaptability: Comfortable with frequent context switching and last-minute changes to project scope and timelines

Why This Role Matters

You'll be instrumental in ensuring our digital presence effectively serves both business objectives and user needs while supporting critical corporate initiatives. This position offers the opportunity to shape how we scale our web operations and respond to high-stakes business moments, working at the intersection of product, marketing, technology, and corporate development teams.

The ideal candidate sees website management as more than maintenance—it's about creating digital experiences that drive measurable business results while being ready to pivot immediately when the business needs rapid support for strategic initiatives like M&A activities.