Senior Paid Media Channel Manager

Job Title: Senior Paid Media Channel Manager

Location: New York, MY

Duration: 6 Months Contract

We are seeking an experienced Senior Paid Media Channel Manager to lead the strategy, optimization, and performance of enterprise paid media programs across paid social, search, and programmatic channels. This role is responsible for driving channel growth, improving campaign performance, managing cross-functional stakeholder relationships, and ensuring operational excellence across marketing campaigns.

The ideal candidate combines deep paid media expertise with strong analytical, marketing operations, and project management skills. You will work closely with integrated marketing, marketing operations, analytics, web, content, and agency partners to deliver measurable business impact.

Key Responsibilities

Channel Strategy & Optimization:

• Own the paid media roadmap and optimization strategy across paid social, search, and programmatic channels.
• Develop quarterly performance plans, priorities, and testing initiatives.
• Translate business objectives into channel strategies, KPIs, and performance targets.
• Identify performance opportunities and drive optimization initiatives from ideation through execution

Campaign & Portfolio Management

• Manage media investments across multiple products, campaigns, and marketing programs.
• Monitor performance, pacing, and budget allocation to maximize business impact.
• Partner with marketing stakeholders to support product launches, growth initiatives, and campaign objectives.

Measurement, Tracking & Governance

• Ensure campaign tracking accuracy and measurement integrity through tagging, tracking, and governance best practices.
• Manage audience strategy, segmentation, activation, and compliance standards.
• Maintain campaign naming conventions, taxonomy standards, and quality assurance processes.
• Partner with operations teams to establish scalable measurement frameworks.

Marketing Operations & Integrations

• Collaborate with marketing operations and technology teams on platform integrations and data flow optimization.
• Improve lead tracking, attribution, reporting, and operational efficiency.
• Identify process improvements and automation opportunities that enhance campaign performance.

Testing & Innovation

• Develop and manage a structured testing roadmap.
• Design experiments, define success criteria, analyze results, and implement learnings.
• Evaluate emerging advertising channels, formats, and measurement approaches.
• Document best practices, benchmarks, and optimization frameworks.

Vendor & Agency Management

• Lead agency and vendor relationships to ensure delivery quality and performance excellence.
• Manage briefs, timelines, deliverables, and service expectations.
• Drive accountability and continuous improvement across external partners.

Required Qualifications

• 8 years of paid media experience with direct ownership of channel strategy and performance.
• Expertise in paid social advertising and strong knowledge of search and programmatic media.
• Deep understanding of campaign tracking, tagging, audience management, attribution, and measurement.
• Experience managing paid media roadmaps, campaign calendars, budgets, and cross-functional initiatives.
• Strong experience in testing, experimentation, and data-driven optimization.
• Hands-on experience partnering with marketing operations teams and supporting technology integrations.
• Experience managing agencies, vendors, and external partners.
• Excellent communication, analytical, and stakeholder management skills.
• Ability to thrive in fast-paced, evolving environments.

Preferred Qualifications:

• Experience in B2B technology, SaaS, cloud, AI, or enterprise software marketing.
• Experience supporting demand generation and lead generation initiatives.
• Familiarity with account-based marketing (ABM) strategies.
• Experience managing multi-product portfolios and global marketing programs.
• Knowledge of marketing automation, CRM systems, and attribution frameworks.
• Experience building audience governance and campaign measurement standards.
• Experience operating in large, matrixed organizations.