Head of Ecommerce - TT shop (FMCG)

The Role:

We are hiring a Head of Health Industry to oversee the entire Health vertical on TikTok Shop. This leader will be responsible for revenue growth, campaign excellence, client strategy, and cross-functional orchestration across all Health accounts. You will directly manage Project Directors, Specialists, and cross-team pods, while driving the industry playbook, category partnerships, and long-term business growth.

What You'll Do:

• Own P&L for Health Industry: set quarterly/annual GMV targets, contribution margin goals, and ensure disciplined budget allocation

• Oversee all campaigns: review and guide campaign strategies, calendars, promotions, and creator/affiliate activations across all Health clients

• Build & scale industry playbooks: establish best practices for assortment, pricing, incentives, compliance, and creator partnerships specific to Health

• Lead client strategy: participate in executive-level client meetings, ensure renewal/upsell opportunities, and provide category insights

• Drive creator ecosystem growth: design industry-wide pipelines, incentive models, and long-term partnerships with top Health creators & KOLs

• Cross-functional orchestration: align logistics, finance, legal, and operations to ensure smooth execution and risk mitigation

• Talent management: coach Project Directors and Specialists, set KPIs, develop SOPs, and ensure scalable operations with high quality standards

• Category partnership: liaise with TikTok Shop category managers, platforms, and external stakeholders to shape co-marketing and incubation programs

• Market intelligence: analyze category trends, competitor benchmarks, and industry shifts to inform positioning and growth strategy

What You'll Bring:

• 5–7 years of leadership experience in e-commerce, digital marketing, or creator/influencer economy, with strong exposure to the Health category

• Proven track record of owning P&L responsibility (revenue margin) and driving sustainable business growth

• Deep understanding of TikTok Shop or similar platforms (Amazon, Shopify, live commerce ecosystems)

• Strong leadership and talent development skills: able to manage managers and build high-performing teams

• Exceptional communication and client management skills, comfortable at C-level presentations and negotiations

• Analytical and strategic thinker; hands-on with data dashboards, funnel analysis, and performance optimization

• Nice to have: prior agency experience, marketplace compliance knowledge, bilingual ability (Mandarin or Spanish)

Success Metrics You'll Own:

• Quarterly GMV & contribution margin (Health vertical)

• Client renewal rate & upsell volume

• Campaign ROI & creator retention

• Launch velocity & category market share on TikTok Shop

• Team performance and retention

Employment Benefits:

• Competitive base salary performance-based bonus structure

• Comprehensive health, dental, and vision insurance

• 401(k) with company matching

• Flexible PTO and professional development opportunities

• Dynamic, fast-paced startup environment with growth opportunities