What are the responsibilities and job description for the Strategic Sales Manager position at Intellect Design Arena Ltd?
We’re looking for a Strategic Sales Manager - AI & Consulting Ecosystem to drive Purple Fabric’s growth through co-selling with top Systems Integrators (SIs) and global consulting firms in the rapidly expanding field of Enterprise AI & Agentic AI transformation.
You’ll be the tip of the spear in building our consulting and SI ecosystem, developing high-impact relationships that create measurable pipeline, accelerate revenue, and position Purple Fabric as the platform of choice for enterprise AI programs.
This is an individual contributor role to start, with a potential path to Sales Director as we scale the team. The right candidate will combine enterprise sales acumen, ecosystem development experience, and a builder’s mindset to design and execute our GTM playbook with strategic partners.
Key Responsibilities
1. Build and Expand the Consulting Ecosystem
Identify, qualify, and onboard strategic consulting firms and boutique SIs aligned to Purple Fabric’s GTM priorities.
Assess market fit, technical capability, and alignment to target verticals and offerings.
Establish mutual business plans and co-selling frameworks.
2. Drive Revenue and Pipeline Through Co-Sell Motion
Create, manage, and forecast a joint pipeline across assigned regions.
Collaborate with internal teams (Delivery, SE’s, Marketing) to activate opportunities.
Co-lead pursuits from discovery to closure, ensuring measurable impact on revenue goals.
3. Scale Enablement and Co-Sell Programs
Develop repeatable enablement content — playbooks, toolkits, certification frameworks.
Lead SI and consulting enablement sessions across technical and sales tracks.
Build scalable motions for regional and global expansion.
4. Activate Joint GTM Programs
Execute joint campaigns, regional events, and account-based marketing with key SIs.
Drive visibility and engagement through co-branded activities and thought leadership.
5. Champion Feedback and Continuous Improvement
Serve as the internal advocate for SIs — capturing feedback to improve processes, incentives, and engagement models.
Analyze partner performance data to identify growth levers and optimize partner ROI.
Qualifications
8 years in enterprise Sales, BD, or Channel roles at high-growth SaaS, PaaS, or AI companies.
3 years directly managing SI or consulting firm relationships with a co-sell motion.
Proven track record driving net-new enterprise deals ($10M–$50M) with or through SIs.
Strong understanding of GTM strategy, joint business planning, and field collaboration.
Comfortable engaging on technical topics (APIs, integrations, automation, AI workflows).
Self-starter who thrives in ambiguous, fast-scaling environments.
Demonstrated success in building from zero to one — crafting programs and processes from scratch.
Why Purple Fabric
Be part of an emerging leader in Agentic AI platforms, redefining enterprise knowledge automation.
Work directly with C-level executives across Purple Fabric and partner ecosystems.
Shape the GTM playbook for the most transformative phase of our growth.