What are the responsibilities and job description for the Digital Marketing Manager position at Integration International Inc.?
Hiring: IT Engagement & Marketing Coordinator / Digital Marketing Manager
Location: Boston, MA
Duration: 9 Month Contract
Work Arrangement: Hybrid – 3 days onsite/week
We are looking for an outgoing, proactive “go-getter” with strong digital marketing and engagement experience to support IT communications, marketing campaigns, events, and community engagement.
Key Responsibilities
• Plan, create, execute, monitor, and analyze digital marketing and advertising campaigns
• Develop marketing strategies based on target audiences, goals, messaging, and available channels
• Create compelling digital marketing copy and content while maintaining brand standards
• Manage and support paid and owned social media, podcast sponsorships, digital display, email campaigns, paid search, SEO, and web analytics
• Develop reports and analyze campaign trends, metrics, and results
• Support technology showcases, staff events, storytelling initiatives, and IT engagement activities
• Promote IT successes, capabilities, and services across the organization and campus community
• Coordinate small- to medium-sized initiatives, including project planning, stakeholder communication, meetings, and progress tracking
• Work with advertising agencies, publishers, suppliers, designers, and creative resources
• Review media plans, budgets, and invoices to optimize marketing investments
• Help establish repeatable communication, engagement, and event processes
Required / Preferred Skills
Strong digital marketing and communications experience
Experience with social media, email marketing, digital advertising, SEO, paid search, and web analytics
Strong Microsoft Office skills
Basic knowledge of HTML, CSS, Photoshop, and web analytics
Experience with Salesforce CRM is a plus
Higher education experience preferred
Multi-channel content experience, including video/audio/podcasts, is highly valued
Portfolio showcasing previous marketing, creative, or campaign work is a strong plus
Excellent communication, collaboration, organization, and stakeholder-management skills