What are the responsibilities and job description for the Senior Content Strategist, Marketing position at Integrated DNA Technologies?
Bring more to life.
Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics, and biotechnology?
At Integrated DNA Technologies (IDT)—one of Danaher’s 15 operating companies—our work helps save lives. United by a shared commitment to innovation and continuous improvement, we turn ideas into impact at the speed of life.
Our team at IDT partners with researchers across the globe to enable breakthroughs in genomics, cancer, infectious disease, and rare genetic disorders. Here, your growth fuels our mission—and your work directly shapes the future of science.
Learn more about the Danaher Business System, which makes everything possible.
Role Overview
The Senior Content Strategist – Marketing is responsible for leading the strategy, structure, and governance of customer‑facing content across the full marketing funnel—spanning brand and thought leadership, application and technology narratives, and product content.
This role builds and maintains a scalable, structured content architecture that improves content discovery, comprehension, and conversion while ensuring content is search‑ready and AI‑ready. Partnering closely with Brand, Product Marketing, Digital, and regional stakeholders, this role drives clarity, consistency, and measurable business impact across global content experiences.
This position reports to the Director, Digital Marketing Operations and is part of the Global Marketing organization.
The role will be onsite (Sunnyvale, CA; San Diego, CA; Boulder, CO; Coralville, IA)
In This Role, You Will Have The Opportunity To
The annual salary range for this role is $130,000-$175,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. This range may be modified in the future.
This job is also eligible for bonus/incentive pay.
We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit www.danaher.com.
Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.
The U.S. EEO posters are available here.
We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact:1-202-419-7762 or applyassistance@danaher.com.
Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics, and biotechnology?
At Integrated DNA Technologies (IDT)—one of Danaher’s 15 operating companies—our work helps save lives. United by a shared commitment to innovation and continuous improvement, we turn ideas into impact at the speed of life.
Our team at IDT partners with researchers across the globe to enable breakthroughs in genomics, cancer, infectious disease, and rare genetic disorders. Here, your growth fuels our mission—and your work directly shapes the future of science.
Learn more about the Danaher Business System, which makes everything possible.
Role Overview
The Senior Content Strategist – Marketing is responsible for leading the strategy, structure, and governance of customer‑facing content across the full marketing funnel—spanning brand and thought leadership, application and technology narratives, and product content.
This role builds and maintains a scalable, structured content architecture that improves content discovery, comprehension, and conversion while ensuring content is search‑ready and AI‑ready. Partnering closely with Brand, Product Marketing, Digital, and regional stakeholders, this role drives clarity, consistency, and measurable business impact across global content experiences.
This position reports to the Director, Digital Marketing Operations and is part of the Global Marketing organization.
The role will be onsite (Sunnyvale, CA; San Diego, CA; Boulder, CO; Coralville, IA)
In This Role, You Will Have The Opportunity To
- Own and evolve a scalable, structured content architecture across brand, use‑case, and product content, including hands‑on experience with headless CMS environments, reusable content models, taxonomies, metadata, and DAM integrations
- Set and uphold editorial and governance standards in partnership with Brand and cross‑functional teams, ensuring clarity, consistency, inclusive language, accuracy, and evidence‑based content throughout the content lifecycle.
- Design and optimize journey‑aligned, high‑impact content (e.g., explainers, solution narratives, comparison guides, SEO‑ and AI‑ready articles) grounded in customer intent, search behavior, and buyer needs.
- Apply and advance SEO, GEO, and AEO best practices—including structured content, schema markup, EEAT principles, and question‑first formats—to drive visibility across search engines and AI answer platforms.
- Serve as the primary liaison for external SEO agencies and partners, setting strategy, managing day‑to‑day collaboration, and ensuring vendor outputs align with IDT’s content standards, technical SEO requirements, and business goals
- Multiple years of experience (7 preferred) in content strategy, content design, or content marketing roles within complex, cross‑functional environments.
- Hands‑on experience with structured content and headless CMS environments, including reusable components and content modeling.
- Demonstrated expertise in SEO, structured data, and answer‑engine‑optimized content, including schema usage and question‑focused content approaches.
- Proven experience managing taxonomies and metadata standards for content and digital assets.
- Bachelor’s degree in life sciences, business, journalism, marketing, or a related field preferred.
- B2B technology, life sciences, or translating complex scientific or technical concepts for commercial audiences.
- Familiarity with schema.org types (e.g., FAQPage, HowTo, Product, Article) and entity‑based content planning.
- Experience with enterprise DAM platforms such as Adobe Experience Manager Assets.
- Exposure to regulated, global, or multi‑locale content workflows.
- Ability to travel occasionally (up to ~20%), including overnight travel as needed.
- This role is primarily sedentary and performed in a typical office or home‑office environment.
The annual salary range for this role is $130,000-$175,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. This range may be modified in the future.
This job is also eligible for bonus/incentive pay.
We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit www.danaher.com.
Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.
The U.S. EEO posters are available here.
We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact:1-202-419-7762 or applyassistance@danaher.com.
Salary : $130,000 - $175,000