Demo

Editorial Strategy & Content Director

Intapp
Charlotte, NC Full Time
POSTED ON 4/14/2026
AVAILABLE BEFORE 5/13/2026
Intapp is building a market-defining brand, and the content that brings it to life spans a rich, growing ecosystem of teams, channels, campaigns, and voices. This role exists to bring that ecosystem into focus and alignment, building the platforms, narratives, and content systems that position Intapp as the definitive Firm AI leader for professional firms.

As Director of Editorial Strategy and Content, you are the editorial conductor: the person who sees the full picture of what Intapp is saying where, and to whom, and makes sure it all connects at the right time.

This is a role for a builder: someone who can develop a content function with the rigor of a newsroom and the creativity of a brand studio.

What you will do:

Editorial strategy & content coherence


  • Serve as Intapp’s editorial authority: the person responsible for ensuring what we publish, across every channel reflects a consistent narrative, a clear brand voice and a deliberate, bold point of view.

  • Review content across functions (campaigns, social, web, email communications and client content) through an editorial lens, identifying gaps, redundancies, and opportunities to strengthen narrative coherence.

  • Apply editorial judgement to determine what content should exist, what should be removed, and what is missing from the conversation entirely.

  • Build and steward an editorial governance model that scales with the company: clear guidelines, review processes, and a shared framework for content decisions across teams.

  • Establish and lead an Editorial Content Council — a standing cross-functional forum with stakeholder teams to review in-flight and planned content for brand tone, narrative alignment, message fidelity, and structured coordination to maximize impact.


Content calendar ownership & cross-channel orchestration


  • Own the master editorial and content calendar — coordinating narrative sequencing across brand, product, field, and client marketing so Intapp speaks with one voice across all channels.

  • Connect the dots between content produced by Brand, PMM, Creative, Activations, Field Marketing, Client Marketing so that launches, campaigns, and narratives are sequenced with intention rather than happening in parallel.

  • Identify moments where content from different teams can be coordinated for greater marketing impact, and proactively build them into a single unified marketing calendar.

  • Ensure content is appropriately sequenced to support key business moments: product launches, tier one events, brand partnerships and activations, earnings windows, and industry-specific conversations.

  • Develop frameworks for global content applicability, including guidance on localization, translation, and regional nuance, to ensure content is built to scale across markets.

  • Partner with the Brand Program Manager to track content production status, manage editorial timelines, maintain calendar accuracy, and surface blockers to leadership.


Audience resonance & content performance


  • Bring a consistent audience lens to content decisions: who is this for, what do they care about, and will this land?

  • Use engagement data, brand intelligence insights, and market feedback to continuously sharpen editorial judgement and improve content performance across channels.

  • Define and track editorial KPIs, including engagement rates and narrative alignment, and use those metrics to report on the health of the content ecosystem.

  • Identify content gaps relative to audience segments, buying stages, or market conversations where Intapp’s voice is absent or underdeveloped.


What you will need:


  • 8–12 years of experience in content strategy or editorial leadership (ideally in B2B SaaS, enterprise technology, or professional services), with meaningful experience coordinating content across multiple channels, teams, or formats simultaneously.

  • A background that includes journalism, publishing, or narrative writing is strongly preferred. You understand how stories are built, how audiences consume messaging, and what makes content worth someone’s time.

  • Experience running or contributing to a multi-channel content operation, whether at a media company, a digital publication, or an in-house brand team operating like one.

  • Familiarity with B2B content environments, enterprise audiences, or professional services markets is a plus.

  • Experience building editorial governance, content calendars, or cross-functional content processes at scale.

  • Demonstrated ability to collaborate with cross-functional and executive teams in a matrixed environment.


Skills


  • Exceptional editorial judgement: you can read a piece of content and sense whether it’s on-brand, off-message, or missing the point – and articulate why and how to adjust it.

  • Keen strategic judgement: you know the difference between content that builds authority and content that fills a calendar.

  • Strong systems thinker: you see the full content ecosystem and know how to design processes that bring it into alignment without slowing teams down.

  • A natural collaborator who can work across functions without owning every output – influencing through credibility and editorial authority rather than hierarchy.

  • Strong writer and editor, with ability to shape others’ work by collaborating on voice guidelines.

  • Fluent in content performance: AEO/SEO strategy, engagement analytics, and how to use data to improve editorial decisions.

  • Highly organized with the ability to manage multiple stakeholders, projects, and deadlines without losing editorial quality.


How we'll measure success


  • Narrative coherence and editorial consistency: reduction in off-message or disconnected content across channels; Editorial Content Council adoption across functions.

  • Calendar discipline: on-time delivery against the master content calendar; reduction in uncoordinated content launches.

  • Content performance: engagement rates, time-on-page, content-sourced pipeline influence, and branded search volume lift.

  • Cross-functional alignment: stakeholder satisfaction with editorial coordination and content sequencing.

  • Brand consistency: improvement in brand voice and tone consistency over time.


What you will gain:

At Intapp, you’ll get the opportunity to bring your talents and intellectual curiosity to create better outcomes for our people and our clients. You’ll be part of a growing public company, with a modern work environment that’s connected yet flexible and where your professional growth and well-being are top priorities. We’ll collaborate and grow together, supporting each other in a positive, open atmosphere that fosters creativity, innovation, and teamwork.

Here, you will have the opportunity to:


  • Expand Your Skills: Unlock your potential with professional development opportunities supported by a community of experienced professionals. We offer reimbursement for training and continuing education to help you stay ahead in your career.

  • Enjoy Where You Work: Thrive in our modern, open offices designed to inspire creativity and collaboration. Our complimentary lunches and fully stocked kitchens ensure you have everything you need to stay energized throughout the day.

  • Support What Matters Most: Our comprehensive wellness and flexible time off programs and our benefits are designed to care for you and your family. Our family-formation benefits and support during your family-building journey ensure you have the resources you need when it matters most. We believe in giving back and supporting our communities with paid volunteer time off and a donation matching program for the causes you care about.


Join us and be a part of a collaborative and welcoming culture where your contributions are valued, and your professional growth is a priority. Together, we are building a company of long-term value that we can all be proud of.

Intapp provides equal employment opportunities to all qualified applicants and will make hiring decisions without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristic protected by federal, state or local laws.

Please note: Intapp will not hire through text message, social media, or email alone. We will never extend a job offer unless you have been contacted directly by an Intapp recruiter and have participated in the interview process which will generally consist of 3 or more virtual or in person meetings. Please note that Intapp only uses company email addresses, which contain “@intapp.com” or “@dealcloud.com” to communicate with candidates via email. Intapp will never ask for financial information of any kind or for any payment during the job application process. We post all legitimate job openings on the Intapp Career Site at https://www.intapp.com/working-at-intapp/. If you believe you were a victim of such a scam, you may contact your local authorities. Intapp is not responsible for any claims, losses, damages, or expenses resulting from scammers.

Salary.com Estimation for Editorial Strategy & Content Director in Charlotte, NC
$106,554 to $137,558
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