Marketing Lead

Marketing Lead (B2C / eCommerce)

Location: Central Austin, TX

Schedule: Full-Time | 5 Days per Week In-Office

About the Opportunity

Our client is seeking a Marketing Lead to take full ownership of a high-volume, consumer-facing marketing function with a strong eCommerce and retail focus.

This is a hands-on leadership role responsible for both strategy and execution across all marketing channels. The ideal candidate will have approximately 4 years of experience and come from a background in agency, boutique retail, gift/home goods, consumer products, or product-driven eCommerce environments.

This role is ideal for a marketer who is highly autonomous, execution-oriented, and comfortable serving as the primary owner of the marketing function in a fast-paced business.

Key Responsibilities

Marketing Strategy & Ownership

• Own and manage the marketing calendar, planning campaigns 30–90 days in advance
• Develop and execute integrated marketing campaigns across email, paid media, social, and web channels
• Serve as brand steward, ensuring consistency in messaging, tone, and visual identity
• Monitor market trends, competitors, and emerging growth opportunities

Email, SMS & Paid Media

• Build and execute email and SMS campaigns in Klaviyo, including copywriting and creative development
• Manage lifecycle marketing automations, segmentation, list health, and deliverability
• Own paid social campaigns across Meta, TikTok, and YouTube
• Monitor and optimize key performance metrics including CPA, ROAS, CTR, and conversion rates
• Serve as the internal point person for external Google Ads agency management and performance oversight

Website, Content & SEO

• Own website content, product storytelling, and promotional messaging
• Write and optimize product descriptions, landing pages, and website copy
• Implement SEO best practices across metadata, keywords, content structure, and image optimization
• Maintain and evolve the company's content and blog strategy to drive organic growth

Content & Creative Direction

• Plan and coordinate multiple content and photography shoots annually
• Direct content creation for social media, email marketing, and digital campaigns
• Partner with internal teams and external resources to produce high-quality creative assets
• Improve creative production efficiency through tools, systems, and workflows

AI & Automation

• Utilize AI tools such as ChatGPT, Claude, and Gemini to support content creation, research, and analysis
• Build lightweight automation workflows to improve efficiency and reduce manual tasks
• Ensure brand standards and quality are maintained across AI-assisted content

Analytics & Reporting

• Build and maintain reporting across all marketing channels
• Execute ongoing A/B testing across messaging, creative, offers, and timing
• Translate performance data into actionable insights and recommendations
• Partner with leadership on demand planning, forecasting, and growth initiatives

Qualifications

• Approximately 4 years of marketing experience
• Experience in B2C, eCommerce, agency, consumer products, or boutique retail environments strongly preferred
• Hands-on experience with Klaviyo (email and SMS marketing) preferred
• Proficiency with Meta Ads Manager, TikTok Ads Manager, and Google Analytics 4 (GA4)
• Familiarity with Adobe Creative Suite or similar creative tools
• Strong understanding of consumer marketing, product storytelling, and customer acquisition
• Comfortable operating as the sole marketing owner
• Analytical mindset with the ability to connect marketing activity to business outcomes
• Regular use of AI tools to improve productivity, quality, and output

Work Environment

• Full-time, in-office role located in Central Austin
• High-ownership position with direct impact on revenue and growth
• Fast-paced, entrepreneurial environment
• Collaborative team with significant visibility and influence across the organization