Associate Manager, HCP Digital Marketing (Remote / Flexible)

Insulet Corporation is one of the fastest-growing medical device companies thanks to the global success of the Omnipod® Insulin Management System in reducing the daily burden for people living with diabetes.

The Associate Manager, HCP Digital Marketing plays a critical role in delivering best-in-class digital experiences for healthcare providers (HCPs). This role supports the strategic vision of the HCP Digital Marketing team by owning day-to-day execution across email, web, and other owned digital channels. The ideal candidate is a hands-on marketing team player with strong technical aptitude, experience with and enthusiasm for social media marketing, deep attention to detail, a passion for optimizing content and workflows, and an ability to collaborate across teams to bring excellent communication to life.

By partnering closely with the larger HCP marketing and medical affairs groups, other internal stakeholders such as IT and Salesforce Marketing Cloud teams, and external agencies, this team member helps ensure the seamless activation, maintenance, and optimization of Insulet’s HCP digital ecosystem.

Responsibilities

• Support the development, execution and promotion of multi-channel digital campaigns (email, web, paid media, webinars and social) in alignment with HCP marketing strategy and business priorities
• Build, QA, and deploy email campaigns; ensure flawless inbox experiences and own management of templates, list segmentation, dynamic content, and automations to optimize success
• Manage content updates and enhancements across web pages in partnership with internal website and marketing teams
• Coordinate the publication and management social content across relevant channels, notably LinkedIn
• Contribute to digital content calendars, ensure version control and compliance, and asset organization to ensure alignment and efficiency
• Assist with metadata, structured data, SEO and GEO, link tracking, and content governance to support performance measurement, analytics needs, and troubleshooting across digital channels
• Deliver technical digital marketing support, ensuring timely and accurate development and deployments
• Ensure digital content adheres to compliance, regulatory, and brand standards
• Analyze, test & advise on optimizations / track and report on campaign performance, delivering actionable insights and recommendations to drive increased engagement and conversion
• Monitor digital platforms for accuracy, functionality, and optimization opportunities
• Stay up to date on digital best practices—especially within healthcare and regulated industries and social media trends
• Help evolve digital processes, documentation, and playbooks to support team growth and operational consistency
• Partner with larger marketing team to ensure campaign materials and timelines are aligned for successful activation
• Act as a key liaison between strategy, creative, and technical teams to keep projects moving and channels performing
  
  

Qualifications

Skills/Competencies

• 5 years of digital marketing execution experience preferred, ideally supporting multiple stakeholders
• Strong technical skills, including basic understanding of HTML, email service provider platforms, and web content management systems and workflows, excel fluency
• Experience working with Salesforce, SF Marketing Cloud or similar CRM and email systems
• Working knowledge of analytics platforms (GA4, Lookerstudio, Tsbleau, etc.) and ability to consolidate metrics in a meaningful way for reporting and interpreting data stories
• Solid understanding of social media channels and their role in HCP engagement
• Notable organization and project management skills with the ability to juggle multiple priorities in a fast-paced environment
• Strong attention to detail and commitment to delivering high-quality, compliant digital content
• Clear communicator, able to collaborate effectively across marketing, creative, technical, and regulatory functions
• Comfort with hands-on digital execution; thrives in a role that blends operations, technology, and marketing
• Experience working in highly regulated industries
• Familiarity with design programs / Adobe creative suite for tactical requirements
  
  

Minimum Requirements

• Bachelor’s Degree
• 5 years of experience in digital marketing execution, including experience with email marketing platforms
• Experience with website content management
• Travel up to 25% of the time
  
  

Preferred

• Experience in healthcare, medical device, pharmaceutical, or agency supporting regulated industries
• Experience supporting HCP-focused digital marketing initiatives
  
  

Experience with marketing automation, journey building, and segmentation

Familiarity with tagging, tracking, and analytics implementation for digital campaigns

Experience working at a high-growth or fast-paced organization

Additional Information

Graphic design experience, or other creative capabilities

Compensation & Benefits: For U.S.-based positions only, the annual base salary range for this role is $89,500.00 - $134,200.00 This position may also be eligible for incentive compensation. We offer a comprehensive benefits package, including:

• Medical, dental, and vision insurance
• 401(k) with company match
• Paid time off (PTO)
• And additional employee wellness programs Application Details: This job posting will remain open until the position is filled. To apply, please visit the Insulet Careers site and submit your application online. Actual pay depends on skills, experience, and education.
  
  

Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit insulet.com and omnipod.com.

We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!

At Insulet Corporation all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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