What are the responsibilities and job description for the Digital Media Strategist position at InstantServe Healthcare?
Job Title: Digital Media Strategist or Paid Media Manager
Location: New York City, New York 11101 (Onsite, Local Only)
Pay Rate: 75K/yr to 100K/yr (depending upon experience) Benefits
Past experience with an advertising services agency is required.
Responsibilities will include and are definitely not limited to:
Working with a portfolio of clients
Optimizing account performance using data insights, A/B testing, and consumer research
Client communication (written & verbal)
Working across multiple teams to design and execute marketing strategies that align with client goals and business objectives
Producing meaningful marketing KPI dashboards and delivering cross-channel performance reports with actionable insight
Analyzing cross-channel performance data and extracting actionable insights
Note, This is not a data scientist or analyst role, but the role does work regularly with data, including basic analyses & projectionsImplementing proprietary technology and best practices
Delivering creative & copy recommendations to clients based on historical performance
Working closely with, mentoring, and developing junior team members
Qualifications and Experience:
At least 1–2 years of experience in Digital Marketing, preferably Facebook & Google Ads, is REQUIRED.
Please see here for our opening for the role that does not require any prior experience
Bachelor’s Degree or equivalent experience
General business acumen
Desire to work in a deadline-oriented environment
Interest in pursuing a career in performance-oriented digital marketing
Working knowledge of Excel (conditional statements, pivot tables, and vlookup)
Full professional proficiency (written and spoken) of the English Language
Salary : $75,000 - $100,000