Digital Media Strategist

Job Title: Digital Media Strategist or Paid Media Manager

Location: New York City, New York 11101 (Onsite, Local Only)

Pay Rate: 75K/yr to 100K/yr (depending upon experience) Benefits

Past experience with an advertising services agency is required.

Responsibilities will include and are definitely not limited to:

Working with a portfolio of clients

Optimizing account performance using data insights, A/B testing, and consumer research

Client communication (written & verbal)

Working across multiple teams to design and execute marketing strategies that align with client goals and business objectives

Producing meaningful marketing KPI dashboards and delivering cross-channel performance reports with actionable insight

Analyzing cross-channel performance data and extracting actionable insights

Note, This is not a data scientist or analyst role, but the role does work regularly with data, including basic analyses & projectionsImplementing proprietary technology and best practices

Delivering creative & copy recommendations to clients based on historical performance

Working closely with, mentoring, and developing junior team members

Qualifications and Experience:

At least 1–2 years of experience in Digital Marketing, preferably Facebook & Google Ads, is REQUIRED.

Please see here for our opening for the role that does not require any prior experience

Bachelor’s Degree or equivalent experience

General business acumen

Desire to work in a deadline-oriented environment

Interest in pursuing a career in performance-oriented digital marketing

Working knowledge of Excel (conditional statements, pivot tables, and vlookup)

Full professional proficiency (written and spoken) of the English Language