Demo

Lead, Product Content Engineering

Instagram
York, NY Full Time
POSTED ON 7/20/2026
AVAILABLE BEFORE 8/26/2026
Product Content Engineering is a horizontal function supporting initiatives across Meta's family of apps. We partner closely with product and technical teams to solve problems by providing content-centered solutions, setting standards of quality, and building the frameworks that ensure AI-powered experiences actually work for people.We're looking for an experienced manager to join our team and help define how Meta evaluates and improves AI content experiences and manage a team of team members across a variety of projects. You will take on the highest priority work and flex as we continue to transform the team and uplevel the AI capabilities at all levels. The work is time-sensitive and innovative, situated at the intersection of content expertise and Meta's industry-leading ranking and delivery systems.The manager in this role will apply technical expertise to drive change in evolving environments with shifting priorities. You will be expected to perform data analysis, comprehend complex recommendation systems, and test hypotheses while driving alignment across a wide cross-functional team to deliver business impact at scale.

Lead, Product Content Engineering Responsibilities:

  • Develop and execute strategies for Meta's product teams to evaluate LLMs at scale across content work
  • Build, lead, and mentor a team of content engineers, fostering a culture of creativity, excellence, and professional growth
  • Drive sprints for LLM evaluations and automated evaluation tooling while devising and implementing systems to increase evaluation capacity
  • Understand technical product needs and translate those into actionable direction for content-focused cross-functional teams
  • Understand Meta's strategic and competitive position and deliver content strategies and product solutions that are aligned with our mission and aligned with our mission and competitive in the industry
  • Define emergent opportunities and drive impact via execution in highly ambiguous areas
  • Lead cross-functionally with engineering, data science, and product teams to align AI behaviors and content experiences with real-world user expectations

Minimum Qualifications:

  • 10 years of experience improving content quality and relevance on content platforms, including work with video creators, ranking systems, content strategy
  • 3 years of professional experience in hiring, managing and developing individual contributors
  • 1 year working with GenAI products, prompt engineering, annotation, and/or content evaluation and analysis
  • Experience driving cross-functional projects autonomously to build products, respond to urgent needs, preempt issues and address concerns in a collaborative and timely fashion
  • Familiarity with AI industry trends demonstrated through past work applying them to content strategy and the ability to translate them into actionable content strategy
  • Experience applying critical thinking to lead data-driven analyses that inform product or content decisions, and communicating findings to executive leadership

Preferred Qualifications:

  • Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
  • 2 years of experience working closely with ranking teams
  • BA or BS in Computer Science, Data Science, Linguistics, or related field
  • Experience with data visualization tools such as Tableau
  • Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
  • Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
  • 4 years of work experience in product management, data analytics, or content operations in a large-scale content platform

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.

$242,000/year to $296,000/year bonus equity benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Salary : $242,000 - $296,000

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