What are the responsibilities and job description for the Media Buyer & Account Manager | Lead Generation Specialist | Driving ROI Through Data-Driven Campaigns position at Insta Appoint AI?
Company Description
Insta Appoint AI is committed to empowering businesses and brands by leveraging AI-driven sales systems to achieve their full potential. Our innovative solutions focus on delivering measurable results and optimizing performance to meet client goals. With a forward-thinking approach, we provide cutting-edge tools that revolutionize how companies manage their marketing and sales processes. Join a team dedicated to shaping the future of business success through advanced technology and expertise.
Role Description
This is a full-time on-site role for a Media Buyer & Account Manager | Lead Generation Specialist, based in Houston, TX. The role involves planning and executing data-driven media campaigns to drive ROI, managing account relationships, and overseeing lead generation initiatives. Responsibilities include media buying and strategy, campaign performance analysis, and ensuring effective communication with clients. Collaboration with cross-functional teams to achieve client goals is also a key component of this position.
Qualifications
- Strong expertise in media buying, media planning, and campaign execution across paid channels
- Proven ability to develop data-driven media strategies and optimize performance using analytical insights
- Skilled in lead generation and building ROI-focused campaigns that drive measurable business growth
- Excellent communication and client management skills, with experience collaborating through tools like Slack and Zoom
- Hands-on experience with Go HighLevel (GHL) for campaign management and automation
- Ability to thrive in fast-paced, performance-driven environments while managing multiple accounts
- Experience leveraging AI-driven tools and systems to enhance campaign performance and efficiency
- Solid foundation in creative strategy, including ad messaging, testing, and conversion optimization