What are the responsibilities and job description for the Retail Business Development Manager position at Inspire Brands?
Purpose of Position:
The Retail Business Development Team licenses the Inspire Brands to CPG and service companies, to bring them to consumers beyond our traditional restaurants. The goal of the team is to generate revenue and build brand loyalty by making our brands widely available where, when and in the form’s consumers desire.
This team member position is a key point of contact between external licensed partners and Inspire Brands team leads
This position will lead the development and execution of CPG retail programs with the external license partners that are strategically aligned to drive Arby’s, Buffalo Wild Wings, Jimmy John’s, and Sonic businesses
This position will lead the communication of certain CPG initiatives within the Arby’s, Buffalo Wild Wings, Jimmy John’s and Sonic brand teams
Responsibilities:
As the key point of contact between various license partners and the brands, the manager will be responsible for developing and maintaining the day-to-day relationship and communications between Inspire Brands and the licensee to ensure the execution of the yearly plan for the CPG products
Align with Inspire Brand teams to identify potential areas of growth for the brands in the CPG space
Responsible for overseeing annual planning and budgeting for managed licensed businesses.
Monthly forecasting and roll ups of all revenue and expenses.
Identifying potential gaps and areas for growth.
Lead the management of day-to-day activity, creative development and execution for a variety of marketing programs that will drive restaurant traffic and channel sales, attract new consumers, and incent purchase
Utilize a variety of traditional and non-traditional marketing tools (FSI’s, digital and social marketing, consumer promotion)
Collaborate with Integrated Marketing and/or other CPG business teams to drive cross-channel or product-focused events
Measure and analyze program results to assess business impact and opportunities for improvement
Advise tracking of licensee’s progress toward yearly plan achievement
Lead internal approval processes of various marketing and packaging elements
Ensure timely communication of retail partner business strategies and activities within the organization and out to the franchisee community
Collaborate with licensed partners in development of new product innovation and launch activities
Education/Experience:
Bachelor’s degree in Marketing or Business; additional education a plus
5 years of marketing program or brand management experience
Demonstrated track record of executing business-driven programs
Previous working within a franchised system a plus
Experience with new business prospecting and or account management
Key Competencies:
Polished interpersonal skills, to maintain strong working relationships with business partners and suppliers
Strategic thinking
Strong organizational, analytical and presentation skills
Ability to take direction and execute with minimal supervision
Ability to think “outside the box” and persevere when faced with roadblocks
Development of fact-based business cases
Proficiency in Microsoft Office and IRI syndicated data
Physical Demands/Working Conditions:
The position is situated in Canton, MA
Standard office environment
Occasional travel to markets or partners offices (25%)
Salary
$90,248 - $177,155 per year
The salary range above represents the low and high end of the salary range for this position. Actual placement within this range will vary based on various factors including but not limited to experience, education, training, and location.
Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.
We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.
Salary : $90,248 - $177,155
