What are the responsibilities and job description for the Director, Public Relations- Dunkin' position at Inspire Brands?
This role requires an experienced and decisive senior PR practitioner who will be responsible for leading, developing and executing comprehensive and strategic public relations and communication plans for the Dunkin’ brands across the US (national and local). This position is responsible for orchestrating a robust earned media strategy that align with the brand’s business objectives as well as magnifies the brand image and reputation as part of the rapidly evolving QSR space.
A key element of the role is providing ongoing strategic counsel to advance brand goals through PR, and providing informed decisions for the brand by integrating PR data, insights and trends. Proactively providing actionable recommendations to senior executives, including the President, CMO, VPs, etc., ensuring PR strategies seamlessly integrate with broader business objectives, and promote cross-functional collaboration. Strong partnership with cross-functional teams is a must.
As a Director, the position will manage 2 reports: a manager of PR and an associate manager of PR. The position is also responsible for managing 3 national PR agencies, 12 local PR agencies, as well as managing PR budgets.
The ideal candidate works well in a fast-paced environment, has strong writing skills and ability to capture the brand voice, has had direct experience supporting executive marketing leadership, and can provide strategic communications guidance to cross-functional teams.
This position is based in Canton, MA (Dunkin’/BR Support Center) with frequent visits to Atlanta, GA (Inspire Global Support Center), and will report directly to the VP of Brand PR, with a dotted line to the Dunkin’ CMO.
Salary: $ 121,100-$266,420
The salary range above represents the low and high end of the salary range for this position. Actual placement within this range will vary based on various factors including but not limited to experience, education, training, and location
RESPONSIBILITIES
- Lead the formulation of agile PR content that capitalizes on evolving pop culture trends, while assessing the longevity of each trend to ensure resources are allocated efficiently
- Spearhead the artful crafting of in-depth brand narratives, leveraging feature stories to deepen brand resonance and engagement
- Pioneer a revamp of local earned media strategy, ensuring a steady cadence of activations and news engine
- Lead, guide, develop three direct reports, ensuring effective collaboration, development and achievement of critical business objectives
- Enhance PR measurement strategies and methodologies to capture insightful and actionable data
- Oversee implementation of new product placement agency for film/TV strategy to continued brand amplification
- Partner with VP, Brand PR to manage award and brand recognition process
- Define the overarching strategy for celebrity engagement and partnerships, ensuring they are seamlessly woven into marketing campaigns, events and product launches for maximum impact. Work with legal teams to draft agreements that protect the brand
- Oversee content strategy and amplification efforts for the Dunkin’ newsroom
- Oversee substantial PR bud, ensuring effective allocation and consistently demonstrating return on investment to senior executives
- Build and maintain high-level relationships with crucial stakeholders
- Collaborate with and meet regularly with key departmental leaders to integrate PR strategies into broader business plans
EDUACATION QUALIFICATION
Minimum: 4 yr degree
EXPERIENCE QUALIFICATION
Minimum: 15 yrs Preferred external communications and/or brand PR, experience in a corporate or agency environment.
REQUIRED KNOWLEDGE, SKILLS or ABILITIES
- Several years of experience working with C-level leaders in different settings as a counselor, offering guidance on decisions that impact communications strategy
- Skilled and versatile writer in various formats, including press releases, media pitches, creative PPT decks, talking points, presentations, communications plans, and newsletters
- Comfortable balancing multiple projects and strategic and tactical work on a daily basis, including brand campaigns, outreach strategies, and agency management
- Ability to work effectively and be proactive in a fast-paced environment
- Proven track record as a strong cross-functional partner, able to effectively work with various teams across the brand to develop effective external communications
- Proficiency using MS Office suite including Outlook, Word, Excel and PowerPoint.
- Responsive to and anticipates the need of leadership and brand team members
- Ability to conduct themself in a professional, respectful and appropriate manner at all times with the highest integrity.
TRAVEL REQUIRED
30% (Atlanta visits to Inspire Support Center as well as domestic travel for PR initiatives)
We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.
Salary : $121,100 - $266,420