What are the responsibilities and job description for the Consumer Insights Senior Analyst position at Inspire Brands?
The Senior Analyst will work within the Consumer Insights Team to represent the “voice of the consumer” for multiple brands in the Inspire portfolio. This will involve delivering fact-based consumer and customer understanding through primary consumer research, market segmentation, and consumer surveys. This person will also support additional data analysis of internal and external secondary and syndicated sources to help inform understanding of brand reputation, consumer experience, and likely response to brand initiatives.
*This position is required onsite 4 days per week, typically Monday- Thursday.
RESPONSIBILITIES
Lead the consumer research process and identify actionable insights and unmet consumer needs that inform the basis for marketing activations and new product offerings
Identify and provide business-minded insights and recommendations on industry and consumer trends, and competitive activities to potentially impact company strategy and business decisions
Manage vendor relationships including scheduling, planning, and monitoring consumer research projects
Learn and develop expertise of various data sources as needed to support brands, product, or category deep-dives with support from the Insights leadership
Develop strong relationships with internal business partners, including presentation of findings and understanding brand needs
Mine consumer research and other sources to identify growth targets, triggers and barriers, and demand space opportunities
EDUCATION QUALIFICATIONS
Minimum: 4 yr degree in Marketing, Psychology, Statistics, Social Sciences, or a related field
Preferred: Master’s Degree in Market Research (MMR)
EXPERIENCE QUALIFICATION
Minimum: 4 yrs of experience in Market Research, Consumer Insights, or related field
Preferred: Restaurant chain, food manufacturer, consumer packaged goods company, or marketing research supplier. Ability to access and interpret syndicated data (e.g., Circana Checkout and Decision Key) also preferred.
REQUIRED KNOWLEDGE, SKILLS or ABILITIES
A strategic mindset and passion for solving business problems using quantitative data driven methods and information (data discovery, data visualization, and data mining)
Experience with research platforms (e.g. Qualtrics, Decipher) and Microsoft Suite (Excel, PPT, Word)
An ability to communicate qualitative and quantitative analyses in clear, concise and actionable manner
Logic-driven understanding of data including consumer, competitive and business metrics
Ability to work autonomously with minimal direction
Ability to tell the story by synthesizing data from multiple sources
Strong interpersonal skills
We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.