What are the responsibilities and job description for the Biddable Media Specialist - Buffalo Wild Wings/Jimmy John's position at Inspire Brands?
Partner with and support the Biddable Media Team and the collective Media Strategy & Planning team in the activation of Programmatic, Search, 3PD, and Social Media campaigns for the Inspire Brands portfolio. This role will be responsible for the preparation of digital media assets, ad trafficking, facilitation of billing, and overall campaign monitoring. This includes working with Managers on the critical role of maintaining accurate financial stewardship across the brand portfolio.
Responsibilities:
Ad Operations
Build digital campaigns in Inspire’s Ad Server and prepare campaigns for launch
Work collectively with brand creative agencies to QA and implement new creative assets
Pull ongoing/regular and ad hoc reporting requests
Own the brand lift study process, ensuring questions are approved and provided to partners for implementation
Issue ad tags, pixels, trackers, and creative assets to external media partners and internal colleagues
Monitor ongoing campaign performance to ensure KPI’s are being met
Own end-to-end billing process inclusive of invoice actualization, processing, and ensuring payment
Provide ongoing creative and spend/pacing reports
Engage with media vendors and media teams to resolve reporting and billing discrepancies
Agency and Cross-Functional Internal Teams Collaboration
Work in partnership with Inspire Brands agency-of-record to align on campaign structure and strategic pacing
Work with Inspire resources, Demand Gen team, and vendors to ensure there is no drop off in billing
Partner with the analytics team to measure the impact of ongoing campaigns and the effectiveness of the media plans
Oversee creative asset delivery from external and internal creative agencies, ensuring digital ads are built and tagged to spec
Requirements:
4 Year Degree Preferred
Minimum: 0 – 2 years of relevant experience in marketing and / or media
Ability to deliver results
Willingness to learn all things digital media
Excellent project management skills (proficiency in Excel/PPT will be key)
Ability to balance multiple priorities and meet project deadlines
Excellent oral and written communication skills
Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor
Self-starter personality who can operate with minimal supervision
Strong ability to collaborate closely with team members to solve problems, prioritize tasks, and manage time effectively
A detail-oriented approach and a desire to achieve objectives accurately
Solid quantitative and research skills, and proven data interpretation capability
Ability to learn new systems and workflows
We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.