What are the responsibilities and job description for the Content Marketing Specialist position at InspectionGO?
Content Marketing Specialist
Location: Tyrone, PA (On-site). This is not a remote work opportunity.
Ready to Level up your Marketing Career?
- Are you ready to unleash your creativity and craft compelling content that resonates with audiences?
- Are you excited about the opportunity to create impactful content that drives brand awareness and customer engagement?
- Can you envision yourself leading exciting content initiatives and collaborating with talented professionals in a fast-paced industry?
If you thrive on building authentic connections and have a passion for helping others while achieving your own professional goals, this is the opportunity for you!
Why Choose InspectionGo?
- Culture that supports you - we operate with authenticity, respect and collaboration. You’ll work alongside team members who believe in empowering each other.
- Career growth - Our team members are empowered to contribute meaningfully and deliver results.
- Leadership positions, here you are not stuck, you are supported to advance your career.
- Modern, open office environment - Work in our beautiful downtown Tyrone location with a supportive, fun, dynamic team, free snacks and coffee and a collaborative spirit.
- Compensation and Benefits - Competitive base pay, commission opportunities, employee discounts, flexible scheduling and opportunities for advancement.
InspectionGo serves the home inspection industry, providing a variety of services to help inspection companies to achieve their growth potential. We are proud to serve many of the top independent home inspection companies around the country, many of whom hold the #1 or #2 positions in their marketplace.
iGo is based in Tyrone, PA, 15 miles northeast of Altoona and is bringing vitality and industry to the region, in keeping with the company’s social purpose pledge, “being active agents of positive transformation in every community that we are a part of.”
Position Overview: We're on the lookout for a passionate and creative Content Marketing Specialist to join our team! In this role, you’ll be the driving force behind crafting engaging content that connects with our audience, boosts brand awareness, and helps us grow. If you're a storyteller who loves using digital platforms to make a real impact, this is the perfect opportunity for you to shine!
Key Responsibilities
- Content Strategy Development: Collaborate to create and implement comprehensive content marketing strategies aligned with business objectives.
- Content Creation & Optimization: Produce high-quality, engaging content—including blog posts, social media updates, videos, and email campaigns—that resonates with our audience. Take photos and reel footage at live events to build exciting content to share with our clients. Ensure all content is optimized to improve visibility and engagement.
- Performance Analysis: Monitor and analyze content performance metrics using tools like Hubspot and social media insights. Adjust strategies based on data to maximize effectiveness.
- Editorial Calendar Management: Develop and maintain a content calendar to ensure consistent and timely delivery of content across all channels.
- Collaboration: Work closely with design, sales, and product teams to ensure content aligns with brand messaging and supports marketing campaigns.
- Trend Monitoring: Stay updated on industry trends and competitor activities to ensure content remains relevant and competitive.
Qualifications
- Bachelor’s degree or equivalent experience in Marketing, Communications, Journalism, or a related field.
- Proven experience in content marketing, copywriting, or a related role.
- A passion for leveraging AI to bolster productivity and the relevance of content
- Strong writing, editing, and proofreading skills with attention to detail.
- Experience with analytics tools.
- Excellent organizational and project management skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- Ability to travel to conferences from time to time (approx. 3x per year)
- Enjoys interacting and developing relationships with clients
Skills
- Expertise and experience in video content creation and editing.
- Social media management experience and knowledge of best practices for driving engagement via social channels is required
- Familiarity with graphic design tools (e.g., Canva and/or Adobe Creative Suite).
- Experience producing content from concepting stage all the way through to publishing/printing/go-live
- Knowledge of email marketing required. Experience with email marketing in Hubspot is a plus.
- Experience building lead generation campaigns in Hubspot is a plus
- Knowledge of SEO best practices and keyword research is a plus.
Compensation and Benefits
- $50k - $60k Compensation for this position is commensurate with experience.
- Comprehensive benefits package
- Competitive Salary and bonus opportunities
- Job Type: Full-Time
How to Apply:
- Submit your resume along with a link (or several links) to a variety of content types you have created (Content type examples: blog posts, social media reels, case studies, flyers, or something else great!)
Job Details:
Job Type: Full-time
Pay: $50,000.00 - $60,000.00 per year
Benefits:
- Incentive Stock Options
- 401(k) with Employer Match Program
- Dental & Vision insurance - paid 100% for employee
- Competitive Health insurance
- Life Insurance
- Paid time off
Ability to Commute:
- Tyrone, PA 16686 (Required)
Ability to Relocate:
- Tyrone, PA 16686: Relocate before starting work (Required)
Work Location: In person
Ability to Relocate:
- Tyrone, PA 16686: Relocate before starting work (Required)
Work Location: In person
Pay: $50,000.00 - $60,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Referral program
- Retirement plan
Work Location: In person
Salary : $50,000 - $60,000