Creative Director

As our Creative Director, you will shape how the brand comes to life – translating the company’s brand strategy into powerful creative expression across every customer touchpoint.  You’ll shape our voice, visual identity, and cultural presence across digital and social channels, in-store environments, packaging, product launches, and brand activations. You’ll lead the creative team, collaborate with marketing, operations and product to ensure each idea not only looks great but performs. Your mission: make our brand one that resonates deeply with our Insomniacs, drives engagement, builds community and strengthens our competitive edge in the QSR space. 

Why Join Us 

This is not your average QSR creative role. It’s an opportunity to lead a brand that’s bold, culture-driven, and unapologetically fun. Gen Z is watching — and we intend to earn their attention, loyalty and excitement. If you’re a creative leader ready to push boundaries, shape how a brand shows up in the world and build something that stands out in the QSR landscape. This is your chance. 

SWEET POSITION PERKS: 

- We operate on a 4-day work week, with Fridays as a flex day. While not a standard workday, employees should remain accessible for urgent or time-sensitive needs as our bakeries operate through the weekend.

- A highly visible leadership role where your work will directly shape brand identity and culture. 

- Rich opportunity to build the creative team, set the tone, and leave your mark on a brand. 

- Competitive salary bonus benefits equity 

- A fun, entrepreneurial, and cookie-filled culture. 

- Free cookies, branded swag and so much more! 

Key Responsibilities: 

- Bring the brand to life in all creative expressions — owning how the brand strategy is visually and verbally translated across channels and touchpoints. 

- Lead ideation and execution of integrated creative campaigns (social, influencer, OOH, in-store, packaging, product drops) that drive brand growth. 

- Build, mentor and lead a high-performing in-house creative team and manage external agencies. 

- Partner with the Marketing, Product, and Operations teams to ensure creative work is commercially grounded, insight-driven and delivers business metrics. 

- Stay at the forefront of culture, trends, youth behavior, social platforms (TikTok, Instagram, emerging), influencer/creator ecosystems — translate that into authentic, shareable brand moments. 

- Ensure brand consistency and quality across all visuals, voice, channels and guest touchpoints, while also advancing the brand’s evolution. 

- Manage creative budgets, production timelines, resource allocation and vendor relationships to deliver high-quality work on schedule and within cost. 

- Measure and report on creative effectiveness — tracking engagement, brand health, digital metrics, social performance and ROI of creative investments. 

- Champion innovation: test new channels, formats, experiential activations, user-generated content, immersive brand experiences that resonate with Gen Z and push the QSR space. 

- Foster a culture of creativity, collaboration and curiosity within the team and across cross-functional stakeholders. 

Qualifications & Experience: 

- 8-12 years of creative leadership experience — ideally, with a consumer brand (household, lifestyle, food/beverage or QSR/fast-casual) where you’ve led creative from concept to execution. 

- Strong portfolio demonstrating culturally-relevant campaigns, digital/social excellence, multi-channel storytelling, and a keen sense of youth/pop culture. 

- Experience connecting brand and business strategy — you understand how creative drives acquisition, loyalty, brand equity and business growth. 

- Deep knowledge of social media platforms and Gen Z behavior — you know what resonates, why, and how to create content that performs for younger audiences.  

- Experience working cross-functionally (marketing, product, digital, operations) and handling multiple stakeholders and channels simultaneously. 

- Excellent leadership and people-management skills: you can inspire, mentor, challenge and grow a creative team. 

- Strong communications and presentation skills — you can pitch bold ideas to senior leadership and translate them into executional programs. 

- Comfortable working in a fast-moving environment (QSR pace), with tight timelines, iteration, and results-driven mindset. 

- Proficiency with creative software (Adobe Creative Suite or equivalent); knowledge of digital production workflows and asset management. 

- Passion for brand, culture, food/guest experiences — you bring energy, curiosity and hunger (pun intended) for creative that moves people. 

About us:

Insomnia Cookies was founded in a college dorm room by then-student, Seth Berkowitz. Fast forward 20 years and so... many....cookies... later, our innovative bakery delivery concept has become a cult brand known for its rabid following of cookie lovers who crave Insomnia’s warm, delicious delivery all day and late into the night. With an expanding footprint of over 300 stores globally, an experiential, “sweet-easy” concept as the brand’s flagship in Philadelphia, Pa. (where Insomnia Cookies is headquartered), and a rapidly-growing nationwide shipping and gifting portfolio... Insomnia Cookies is revolutionizing the cookie game by truly "Imagining What’s Possible"!