What are the responsibilities and job description for the Social Media & Community Lead position at Insignia Assets?
We will not review candidates who utilize LinkedIn auto-apply. TO APPLY: Please email blair@insigniacollab.com with your resume and an overview of your interest in the role. Subject Line: Social Media Lead.
Social & Community Lead
Location: Remote [Insignia is based in EST (Atlanta, GA)]
Reports to: Head of Digital & Growth
Role Summary
You are the frontline voice of our brands to the world. You’ll manage daily posting, replies, DMs, UGC, and challenges across all platforms, with AI assistants handling basic tasks so you can focus on real connections, tone, and community-building.
What You’ll Do
- Own daily posting and scheduling across TikTok, IG, YouTube Shorts, X, and more.
- Use AI tools to:
- Generate caption drafts in our voice.
- Suggest hashtags and post times.
- Handle basic auto-replies and FAQs (with guardrails).
- Curate and repost UGC from fans, creators, and churches (with permissions).
- Engage in comments and DMs as the “voice” of our brands—warm, honest, human.
- Design and run digital challenges, campaigns, and community rituals (e.g., testimony prompts, prayer nights, worship challenges).
- Work closely with Head of Digital and Growth and team on content calendars and priorities.
- Flag sensitive issues early (criticism, controversy, pastoral concerns) so leadership can respond correctly.
What You’ll Bring
- 3 years managing social for artists, brands, or creators.
- Deep, daily user of TikTok, IG, and YouTube (not just “familiar”).
- Strong writing voice that feels real, not corporate or churchy.
- High emotional intelligence and discretion in public replies.
- Comfort using AI tools as an assistant, not a crutch.
Bonus Points
- Experience moderating faith-based communities.
- Background in church leadership, youth ministry, or similar (understands spiritual sensitivity).
- Bilingual or multilingual (Spanish, French, Portuguese, etc.).