Social Media Analyst

Required Skills & Experience

• 5 years in social analytics with deep experience across Instagram, TikTok, YouTube, Meta and Reddit platforms.

• Proficient with analytics tools (Hootsuite, Sprout, Brandwatch/Talkwalker) and data visualization platforms (Tableau, Power BI).

• Strong experience with pulling data, reporting, and creating dashboards.

• Strong ability to translate data into clear insights and strategic recommendations for content, creative, and campaign optimization

• Experienced in building weekly/monthly reports, post-campaign recaps, competitive benchmarking, and creator/influencer performance summaries.

Highly organized communicator able to present insights to leadership and operate effectively in fast-paced, cross-functional environments.

Nice to Have Skills & Experience

BI & visualization: Power BI or Tableau, plus Excel/Google Sheets.

Job Description

Insight Global is looking for a Senior Social Analyst who is a data-driven strategist and platform power user who owns the reporting, insights, and optimization of social media activity across channels. This role manages end-to-end reporting across all social platforms, leveraging Hootsuite’s analytics, listening, and dashboard capabilities to monitor trends, measure campaign effectiveness, and identify opportunities for optimization. They work cross-functionally with portfolio and insights, marketing research, social, creative, influencer, paid media, and comms teams to provide data-backed recommendations that enhance engagement, strengthen brand reputation, and support business objectives. With a strong understanding of platform metrics, social behavior, and competitive benchmarking, the analyst turns complex data into clear narratives that inform decision-making and elevate social strategy. This is 6-month ongoing contract and pays $48-51hr.

Compensation:

$48/hr to $51/hr.

Exact compensation may vary based on several factors, including skills, experience, and education.

Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.