What are the responsibilities and job description for the Digital Wayfinding Designer position at Insight Global?
Senior Digital Wayfinding Designer
Miami, FL (Hybrid)
Job Description
The Senior Digital Wayfinding Designer leads the design and delivery of intuitive, user‑centered wayfinding systems across both digital and physical environments. This role blends spatial thinking, digital experience design, and brand integration to create seamless navigation experiences that connect people, place, and technology across complex spaces.
You will own end‑to‑end wayfinding strategy—from user research and journey mapping to implementation—working closely with designers, developers, architects, and clients to reduce friction and improve movement through environments.
Requirements
- Proven experience in wayfinding, UX/UI, digital design, or environmental design
- Strong user‑centered design and spatial thinking skills
- Experience designing for digital platforms (apps, kiosks, interactive screens, web)
- Ability to translate complex environments into simple, intuitive systems
- Proficiency with Figma, Adobe Creative Suite, and prototyping tools
- Strong communication and presentation skills, including client-facing work
Plusses
- 5 years of wayfinding experience (agency or architectural firm preferred)
- Bachelor’s degree in Graphic Design, Industrial Design, Architecture, or Environmental Design
- Experience working with digital wayfinding systems
- Experience across large, complex environments such as:
- Universities
- Healthcare campuses
- Entertainment districts
- Transport hubs
Salary : $70,000 - $110,000