B2B Growth Marketer

About InsideTracker

InsideTracker is the leader in science-based wellness and longevity services. Our patented platform analyzes blood, genetic, and physio-based biomarkers, to generate scientifically based and hyper-personalized health recommendations.

Our system generates recommendations based on thousands of peer-reviewed studies. Our comprehensive approach (blood DNA activity) is unique in the marketplace, unmatched among other services, and trusted by pro sports teams, elite college teams, insurers, wellness  providers, the US Department of Defense, and medical professionals.. Our company was founded in 2009 by leading scientists in longevity, genetics, and biometric data from MIT, Tufts, and Harvard.

We are a seasoned and high performance team entering a new phase of growth. Dedicated to what we do and why we do it, InsideTracker is fueled by our mission to transform the way people eat, sleep and move, in order to live a healthier life.  

As we scale our B2B business, we're seeking an exceptional marketing leader to sustain and extend our programs across the wellness marketplace.

About the Role

Would you like to be part of a company that helps health-focused partners to innovate, and to bring novel, scientifically validated solutions to millions of people? Do you have the skills necessary to work across functions, including sales, product, and operations, to deliver growth for InsideTracker and our partners?

Position Summary

We're seeking a strategic B2B Growth Marketer to accelerate our expansion within the payer and digital health verticals. This role requires a data-driven professional with proven experience scaling subscription-based and/or API service businesses. You'll be responsible for developing and executing comprehensive growth strategies that drive customer acquisition, expansion, and retention across our target market segments.

• Develop and execute comprehensive B2B growth strategies targeting payer/insurance and digital health verticals
• Design and optimize multi-channel acquisition funnels for bulk sales of InsideTracker memberships and integration via API service offerings
• Drive product-led growth initiatives, leveraging trials and service-based onboarding
• Create and manage account-based marketing (ABM) campaigns for enterprise prospects
• Establish and optimize conversion paths from awareness through onboarding and activation
• Own the annual event calendar and coordinate participation with the product and sales organizations 

• Manage campaigns across LinkedIn, industry publications, and other targeted channels
• Build attribution models to track customer acquisition and the downstream journey through the B2B sales cycle
• Optimize API adoption funnels and work with the product team to create tactics to support developer engagement 
• Establish KPIs and reporting frameworks for growth initiatives with clear ROI measurement

• Help develop thought leadership content strategy targeting C-suite executives, product leaders, technical decision-makers, and developers 
• Create compelling case studies, whitepaper abstracts, ROI calculators demonstrating business value, and related collateral to support efficient partner acquisition 
• Partner with product teams to create content and collateral 
• Design webinar series, virtual events, and conference strategies for industry engagement
• Build email marketing campaigns and marketing automation workflows

• 5 years of B2B growth marketing experience, with at least 3 years in subscription-based or API service companies
• Proven track record growing ARR businesses in the $10M-$100M range
• Direct experience marketing to insurtech, digital health, or healthcare technology buyers
• Demonstrable success with complex B2B sales cycles (6-18 months) and enterprise deals
• Experience with developer marketing and technical product positioning

• Advanced proficiency with marketing automation platforms (HubSpot, Marketo, Pardot)
• Expert-level Google Analytics, attribution modeling, and cohort analysis

• Understanding of healthcare compliance requirements (HIPAA, SOC2, GDPR)
• Knowledge of insurance industry dynamics and digital transformation trends
• Familiarity with API and SaaS monetization models and developer ecosystem best practices

• MBA or equivalent degree
• Previous role at a healthtech unicorn or successful healthcare technology exit

• Achieve substantial increase in qualified inbound pipeline generation
• Build scalable content engine generating inbound leads monthly
• Implement attribution model providing clear ROI visibility across all channels

We're committed to building a diverse and inclusive team. We encourage applications from candidates of all backgrounds and experiences.

Ready to optimize human potential at scale? Apply with your portfolio demonstrating measurable growth impact in health tech.

To be considered for this role, please respond to the questions below. Incomplete responses may delay or disqualify your application.

1. What has been your most successful campaign? What was the business impact?
2. Tell us about a product or service you loved to market, and why.
3. Tell us about a customer or partner challenge that you helped to address and overcome.

• Competitive base salary, plus equity package
• Performance-based bonus structure tied to growth KPIs
• Comprehensive health benefits including free InsideTracker testing

Additional Details:

Reports to: Chief Commercial Officer

Location: Cambridge, MA – hybrid (candidate must be in the Boston area)

Hours: Full time, exempt (salaried)

Compensation: Base salary plus performance-based bonuses

Salary Range: $85k-$100k, salary commensurate with experience

Candidates must be authorized to work in the U.S. without sponsorship

To apply, please email your resume and responses to the questions to jobs@insidetracker.com