What are the responsibilities and job description for the Creative Strategist (Concepts & Voice) position at Inside Out® Community?
About The Role
This is a pure-play ideation and conceptual role. You sit at the intersection of product innovation and cultural shifts. Your job is to turn clinical truths and human behaviors into brand-defining moments.
This is a pure-play ideation and conceptual role. You sit at the intersection of product innovation and cultural shifts. Your job is to turn clinical truths and human behaviors into brand-defining moments.
- The Concept: You dream up the launch that doesn’t feel like a pitch, the collab that feels like a glitch in the matrix, and the social formats people actually choose to watch.
- The Voice: You don’t just “write copy.” You find the Hook. You write the three seconds of text that stop a thumb and the manifesto that makes our community feel seen.
- Create the “What”: From big campaign platforms to small, fast-moving social moments.
- Find the Angle: Identify shifts in culture early and bring perspectives no one else in the room sees.
- Turn Insight into Action: We don’t care about generic “Gen Z” data. We care about human truths that can become tangible ideas.
- Own the Spark: Bring ideas that are clear enough to execute immediately. You stay involved as they come to life to ensure the “soul” of the idea stays intact.
- Taste over Credentials: You have an instinctive sense of what feels fresh and what is overdone.
- Output over Process: You’ve created work that people actually noticed—whether at an agency, for a brand, or on your own.
- Fast, but Decisive: You can generate 20 ideas to find the one that matters. You’d rather kill a “good” idea to make room for a “great” one.
- Managing timelines, Trello boards, or logistics.
- Writing SEO blogs or technical ingredient lists.
- Building 40-slide decks to explain the obvious.
- Optimizing existing formats.
- Experience: Generally 3–5 years in advertising, copywriting, or content strategy, with a portfolio showcasing successful campaigns.
- Platforms: Strong knowledge of TikTok, Instagram, and Meta advertising platforms.
- Analytical Mindset: Proven ability to translate analytics into actionable creative improvements.
- Communication: Excellent written and verbal skills, including the ability to present concepts clearly