Web Content Specialist

Job Title

Web Content Specialist

Agency

East Texas A&M University

Department

Marketing Communications

Proposed Minimum Salary

Commensurate

Job Location

Commerce, Texas

Job Type

Staff

Job Description

INSTRUCTIONS TO APPLICANT:

During the application process the “My Experience” page has a section provided “Attachments (Resume/CV, References, Cover letter, etc.)” to upload required documents.

• Use the Upload button to add each document.
• You will be able to upload up to 5 documents. Be aware that the maximum size allowed for any one document is 5MB.
• All documents must be electronically submitted through the Texas A&M Online Employment Services website to be considered.
• Incomplete or improperly submitted applications may be excluded from consideration.
  
  

Please Provide The Following Documents

• Cover Letter
• Resume/CV
• Three professional references with complete contact information (Unsolicited letters of recommendation will not be considered).
• Transcripts (Unofficial will be accepted with application. Official transcripts are required at time of verbal offer). If transcripts are from an international institution, it is the responsibility of the applicant to have the transcripts translated and evaluated by an approved credential evaluator.
  
  

Please do not withdraw your application in an attempt to upload a missing document. If you need assistance with this or any other matter, please contact us at HR.Hiring@tamuc.edu.

Summary

The Web Content Specialist, under the direction of the Manager of Web Content, creates, reviews, edits, and assists in producing web content that supports and increases efforts to fulfill the mission of the Office of Marketing and Communications and the university. Projects also include developing, deploying, and analyzing web-based marketing solutions for the university and campus partners.

ETAMU is a fast-growing public university with a strong reputation for academic excellence, research innovation, and student success. With over 140 degree programs, a 20:1 student-to-faculty ratio, and nationally ranked online and graduate programs, ETAMU is committed to transforming lives through quality education. Our employees benefit from a collaborative community, cutting-edge research opportunities, and outstanding resources.

Duties & Responsibilities

• Assists Manager of Web Content in carrying out the web content strategy
• Upholds East Texas A&M’s brand guidelines for web writing
• Edits, publishes, and maintains WordPress webpages for accuracy and adherence to brand guidelines
• Communicates directly with stakeholders to develop, update and revise content
• Educates stakeholders on the website maintenance process and brand guidelines
• Writes effective calls-to-action to convert visitors
• Writes effective SEO content for blogs, websites and social media accounts
• Reviews and revises content
• Identifies powerful keywords to drive the most valuable traffic
• Analyzes keywords and SEO techniques used by competitors
• Compiles and presents SEO guidelines
• Develops link-building strategies
• Researches and reports on best practices for web publications
• Fosters relationships with campus partners and key persons to create relevant and accurate marketing collateral
  
  

Minimum Requirements

• Education: Bachelor’s degree in applicable field or equivalent combination of education and experience
• Experience: Prior experience in web content writing, marketing and/or content editing. Prior experience working in a university setting with educational professionals.
• Knowledge: Knowledge of Associated Press, Chicago Manual of Style or similar style guides. Knowledge of word processing, spreadsheet and database programs.
• Skills: Excellent verbal and written communication skills with strong organizational, time management, and analytical skills
• Ability to:
• Think creatively and strategically, and identify and resolve problems
• Multitask and work cooperatively with others
• Present information clearly and concisely
• Work within a project management system
• Licensing/Professional Certifications: None
• Physical Requirements: None
• Other Requirements: None
  

Preferred Education/Skills/Experience

• Master’s degree in related field
• Four or more years of position-related professional experience
• Experience in a higher education setting
• Experience working in the Teamwork project management system or a similar system
  
  

Supervision Of Others

• Assists with training and supervising student workers and graduate assistants as needed
  
  

WHY WORK AT EAST TEXAS A&M UNIVERSITY?

Competitive Benefits & Work-Life Balance

• Employee tuition assistance for master’s and doctoral programs.
• Comprehensive benefits package including health, dental, vision, life, and long-term disability insurance.
• ETAMU contributes to employee health and basic life insurance premiums.
• 12-15 days of annual paid holidays, plus up to eight hours of paid sick leave and vacation each month.
• Automatic enrollment in the Teacher Retirement System of Texas (TRS), with optional additional retirement plans (ORP).
• Physical wellness program and wellness release time for eligible employees.
  
  

Career Growth & Development

• Access to cutting-edge research opportunities at a designated R2 Research Institution.
  
  

Academic Excellence

• ETAMU is ranked among the top 30% in five online degree programs and offers national recognized academic programs.
• Over 140 degree programs, including nationally ranked online and graduate options.
• First accredited institution to offer a competency-based bachelor’s degree in criminal justice.
• Distance education offerings in Corsicana, Dallas, Frisco, McKinney, Mesquite, Bryan, and online.
  
  

State-of-the-Art Facilities

• Work in advanced facilities such as the 113,470-square-foot Nursing and Health Sciences Building, featuring a state-of-the-art simulation hospital and a 1,300-acre agricultural research farm.
  
  

Vibrant Campus Life

• Engage with over 95 student organizations and 14 NCAA Division I athletic teams, contributing to a thriving campus community.
  
  

Prime Location & Growth:

• Enjoy the benefits of working in rapidly growing regions, with abundant career opportunities at six locations across Dallas and Northeast Texas.
  
  

Visit Us On Our Social Media

• Facebook, Twitter, Instagram, YouTube, LinkedIn, and ETAMU News
  
  

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Affirmative Action/Veterans/Disability Employer.