What are the responsibilities and job description for the Student - Calypso Boutique Email & SMS Marketing Coordinator position at Inside Higher Ed?
Job Title
Student - Calypso Boutique Email & SMS Marketing Coordinator
Requisition Number
SE04386
Department Name
3J5SE: Student Employment
Work Location:
Lexington, KY
On Campus/Off Campus
Off Campus
Salary Range
$12–$16/hour
Type Of Position
Student
Position Time Status
Part-Time
Preferred Education/Experience
Experience with email and/or SMS marketing platforms (Klaviyo, Mailchimp, Attentive, etc.)
Strong graphic design skills (Canva, Adobe Suite, or similar)
Ability to balance creative design with data-driven decision making
Strong writing skills with an understanding of brand voice and tone
Organized, detail-oriented, and able to manage multiple deadlines
Self-starter who takes initiative and ownership of projects
Interest in fashion, retail, and brand storytelling
Hours Per Week
10-25
Job Summary
You must be a current UK student to apply for this position. This position is located off campus with a local Lexington employer and is not affiliated with UK.
Calypso is a women’s boutique focused on curated, elevated everyday style. We are looking for a creative, detail-oriented, and strategic Email & SMS Marketing Coordinator to join our team.
This role will focus on leading our email and SMS marketing efforts, while also supporting content creation through graphic design and visual storytelling. You’ll work closely with our Content & Digital Manager to execute campaigns that drive engagement, traffic, and sales.
In-person position based in Lexington, KY
Flexible hours depending on experience and role scope
Summer start preferred, with opportunity for continued role based on business needs and performance
Creative, collaborative team environment
Opportunity to take ownership of a key marketing channel
Hands-on experience in boutique retail marketing and brand growth
Play a direct role in shaping the brand’s digital presence
Combine creativity and strategy in a fast-paced environment
Work closely with a small, collaborative team
Opportunity for growth and increased responsibility over time
Skills / Knowledge / Abilities
Plan, create, and execute email and SMS marketing campaigns (weekly promotional)
Design visually cohesive emails that align with Calypso’s brand aesthetic
Write engaging copy for email and SMS that reflects brand voice and drives action
Manage campaign scheduling, segmentation, and audience targeting
Monitor performance metrics (open rates, click rates, conversions) and optimize campaigns
Collaborate on overall content strategy with the Content & Digital Manager
Assist with graphic design needs including email assets, website visuals, and marketing materials
Support uploading and organizing content on the website as needed
Maintain an organized digital asset library for marketing use
Deadline To Apply
05/15/2026
Our University Community
We value the well-being of each of our employees and are dedicated to creating a healthy place for everyone to work, learn and live. In the interest of maintaining a safe and healthy environment for our students, employees, patients and visitors, the University of Kentucky is a Tobacco & Drug Free campus.
The University follows both the federal and state Constitutions as well as all applicable federal and state laws on nondiscrimination. The University provides equal opportunities for qualified persons in all aspects of institutional operations and does not discriminate on the basis of race, color, national origin, ethnic origin, religion, creed, age, physical or mental disability, veteran status, uniformed service, political belief, sex, sexual orientation, gender identity, gender expression, pregnancy, marital status, genetic information or social or economic status.
Any candidate offered a position may be required to pass pre-employment screenings as mandated by University of Kentucky Human Resources. These screenings may include a national background check and/or drug screen.
Anticipated Start Date
04/17/2026
Student - Calypso Boutique Email & SMS Marketing Coordinator
Requisition Number
SE04386
Department Name
3J5SE: Student Employment
Work Location:
Lexington, KY
On Campus/Off Campus
Off Campus
Salary Range
$12–$16/hour
Type Of Position
Student
Position Time Status
Part-Time
Preferred Education/Experience
Experience with email and/or SMS marketing platforms (Klaviyo, Mailchimp, Attentive, etc.)
Strong graphic design skills (Canva, Adobe Suite, or similar)
Ability to balance creative design with data-driven decision making
Strong writing skills with an understanding of brand voice and tone
Organized, detail-oriented, and able to manage multiple deadlines
Self-starter who takes initiative and ownership of projects
Interest in fashion, retail, and brand storytelling
Hours Per Week
10-25
Job Summary
You must be a current UK student to apply for this position. This position is located off campus with a local Lexington employer and is not affiliated with UK.
Calypso is a women’s boutique focused on curated, elevated everyday style. We are looking for a creative, detail-oriented, and strategic Email & SMS Marketing Coordinator to join our team.
This role will focus on leading our email and SMS marketing efforts, while also supporting content creation through graphic design and visual storytelling. You’ll work closely with our Content & Digital Manager to execute campaigns that drive engagement, traffic, and sales.
In-person position based in Lexington, KY
Flexible hours depending on experience and role scope
Summer start preferred, with opportunity for continued role based on business needs and performance
Creative, collaborative team environment
Opportunity to take ownership of a key marketing channel
Hands-on experience in boutique retail marketing and brand growth
Play a direct role in shaping the brand’s digital presence
Combine creativity and strategy in a fast-paced environment
Work closely with a small, collaborative team
Opportunity for growth and increased responsibility over time
Skills / Knowledge / Abilities
Plan, create, and execute email and SMS marketing campaigns (weekly promotional)
Design visually cohesive emails that align with Calypso’s brand aesthetic
Write engaging copy for email and SMS that reflects brand voice and drives action
Manage campaign scheduling, segmentation, and audience targeting
Monitor performance metrics (open rates, click rates, conversions) and optimize campaigns
Collaborate on overall content strategy with the Content & Digital Manager
Assist with graphic design needs including email assets, website visuals, and marketing materials
Support uploading and organizing content on the website as needed
Maintain an organized digital asset library for marketing use
Deadline To Apply
05/15/2026
Our University Community
We value the well-being of each of our employees and are dedicated to creating a healthy place for everyone to work, learn and live. In the interest of maintaining a safe and healthy environment for our students, employees, patients and visitors, the University of Kentucky is a Tobacco & Drug Free campus.
The University follows both the federal and state Constitutions as well as all applicable federal and state laws on nondiscrimination. The University provides equal opportunities for qualified persons in all aspects of institutional operations and does not discriminate on the basis of race, color, national origin, ethnic origin, religion, creed, age, physical or mental disability, veteran status, uniformed service, political belief, sex, sexual orientation, gender identity, gender expression, pregnancy, marital status, genetic information or social or economic status.
Any candidate offered a position may be required to pass pre-employment screenings as mandated by University of Kentucky Human Resources. These screenings may include a national background check and/or drug screen.
Anticipated Start Date
04/17/2026
Salary : $12 - $16