What are the responsibilities and job description for the Social Media Specialist Senior position at Inside Higher Ed?
Job Title
Social Media Specialist Senior
Requisition Number
RE52647
Working Title
Social Media Coordinator
Department Name
3R150:Marketing and Brand Strategy
Work Location:
Lexington, KY
Grade Level
43
Salary Range
$39,894-63,814/year
Type Of Position
Staff
Position Time Status
Full-Time
Required Education
BA
Click here for more information about equivalencies::
https://hr.uky.edu/employment/working-uk/equivalencies
Required Related Experience
1 yr
Required License/Registration/Certification
None.
Physical Requirements
Sitting or standing for long periods of time.
Shift
Monday-Friday 8:00 a.m.-5:00 p.m.; and nights and weekends as needed.
Job Summary
As part of the university’s Public Relations and Strategic Communication and Marketing and Brand Strategy teams, the Social Media Coordinator will play a key role in building and supporting the University of Kentucky’s online reputation and advancing the university’s strategic goals, priorities and messages. The Social Media Specialist will bring innovative, enterprising ideas and stay current with emerging technologies, platforms, trends and best practices. The Social Media Specialist must demonstrate good professional judgment, follow university brand guidelines and adhere to university policies and procedures.
The Social Media Specialist will do this work in an accessible manner; use photos/videos effectively on social media platforms; follow, implement and evaluate social media trends; and advance ideas.
Skills / Knowledge / Abilities
No
Preferred Education/Experience
01/11/2026
Our University Community
We value the well-being of each of our employees and are dedicated to creating a healthy place for everyone to work, learn and live. In the interest of maintaining a safe and healthy environment for our students, employees, patients and visitors, the University of Kentucky is a Tobacco & Drug Free campus.
The University follows both the federal and state Constitutions as well as all applicable federal and state laws on nondiscrimination. The University provides equal opportunities for qualified persons in all aspects of institutional operations and does not discriminate on the basis of race, color, national origin, ethnic origin, religion, creed, age, physical or mental disability, veteran status, uniformed service, political belief, sex, sexual orientation, gender identity, gender expression, pregnancy, marital status, genetic information or social or economic status.
Any candidate offered a position may be required to pass pre-employment screenings as mandated by University of Kentucky Human Resources. These screenings may include a national background check and/or drug screen.
Social Media Specialist Senior
Requisition Number
RE52647
Working Title
Social Media Coordinator
Department Name
3R150:Marketing and Brand Strategy
Work Location:
Lexington, KY
Grade Level
43
Salary Range
$39,894-63,814/year
Type Of Position
Staff
Position Time Status
Full-Time
Required Education
BA
Click here for more information about equivalencies::
https://hr.uky.edu/employment/working-uk/equivalencies
Required Related Experience
1 yr
Required License/Registration/Certification
None.
Physical Requirements
Sitting or standing for long periods of time.
Shift
Monday-Friday 8:00 a.m.-5:00 p.m.; and nights and weekends as needed.
Job Summary
As part of the university’s Public Relations and Strategic Communication and Marketing and Brand Strategy teams, the Social Media Coordinator will play a key role in building and supporting the University of Kentucky’s online reputation and advancing the university’s strategic goals, priorities and messages. The Social Media Specialist will bring innovative, enterprising ideas and stay current with emerging technologies, platforms, trends and best practices. The Social Media Specialist must demonstrate good professional judgment, follow university brand guidelines and adhere to university policies and procedures.
The Social Media Specialist will do this work in an accessible manner; use photos/videos effectively on social media platforms; follow, implement and evaluate social media trends; and advance ideas.
Skills / Knowledge / Abilities
- Foundational knowledge of analytics tools (e.g., Sprout Social, Google Analytics, native platform insights).
- Knowledge of accessibility, copyright and privacy guidelines relevant to digital media.
No
Preferred Education/Experience
- 2 years of professional experience in social media strategy and management, preferably in a higher education or large organization setting.
- Demonstrated success in building brand presence and engagement across digital platforms.
- Experience in content creation and content calendar management
01/11/2026
Our University Community
We value the well-being of each of our employees and are dedicated to creating a healthy place for everyone to work, learn and live. In the interest of maintaining a safe and healthy environment for our students, employees, patients and visitors, the University of Kentucky is a Tobacco & Drug Free campus.
The University follows both the federal and state Constitutions as well as all applicable federal and state laws on nondiscrimination. The University provides equal opportunities for qualified persons in all aspects of institutional operations and does not discriminate on the basis of race, color, national origin, ethnic origin, religion, creed, age, physical or mental disability, veteran status, uniformed service, political belief, sex, sexual orientation, gender identity, gender expression, pregnancy, marital status, genetic information or social or economic status.
Any candidate offered a position may be required to pass pre-employment screenings as mandated by University of Kentucky Human Resources. These screenings may include a national background check and/or drug screen.
Salary : $39,894 - $63,814