What are the responsibilities and job description for the Senior Paid Media Specialist position at Inside Higher Ed?
Brown University
To view the full job posting and apply for this position, go to: https://brown.wd5.myworkdayjobs.com/en-US/staff-careers-brown/job/225-Dyer-Street/Senior-Paid-Media-Specialist_REQ207580
Job Description
About Brown:
Brown University is a leading research university distinct for its student-centered learning and deep sense of purpose. Our students, faculty and staff are driven by the idea that their work will have an impact in the world.
Brown University offers a flexible work/life balance; summer hours, winter break and a comprehensive Benefits package including time off, annual paid holidays; benefits offerings including health, dental, vision, tuition assistance, retirement, wellness, employee discounts and more. To learn about Brown University's benefits, visit the University Human Resources web page here for further information.
About The Opportunity
Brown University's School of Professional Studies (SPS) brings a Brown education to new audiences of learners: those focused on the development of skills and a breadth of knowledge necessary for professional success and leadership. We leverage Brown's intellectual centers of excellence, rigorous teaching, and developmental approach to learning in a range of programs, including serving students outside of traditional degree programs. We partner with Brown departments, centers, institutes, and schools to develop degree and non-degree programs, and to support the recruitment, retention, and placement success of master's students, including traditional, non-traditional, and professional students.
Responsibilities
The School of Professional Studies (SPS) at Brown University seeks a Senior Paid Media Strategist to join its marketing team. This role leads the strategy, execution and analysis of paid advertising initiatives across a broad and expanding portfolio of master's, certificate and executive education programs.
Reporting to the Director of Marketing and Communications, the Senior Paid Media Strategist owns the paid media function for the program portfolio in support of enrollment goals, including campaign planning, budget management, ongoing optimization and reporting. This role partners closely with team members to develop high-performing creative and messaging and ensure accurate tracking, attribution and data integrity.
A core focus of the role is translating campaign data into actionable insights. The Senior Paid Media Strategist develops and maintains KPI-driven dashboards and delivers clear, data-informed recommendations to program leadership to continuously improve outcomes.
The School of Professional Studies (SPS) at Brown University seeks a Senior Paid Media Strategist to join its marketing team. This role leads the strategy, execution and performance optimization of paid advertising initiatives across a broad and expanding portfolio of master's, certificate and executive education programs.
Reporting to the Director of Marketing and Communications, the Senior Paid Media Strategist is independently responsible for the planning, management and optimization of paid media campaigns in direct support of enrollment objectives, including budget oversight and channel performance. This role partners closely with the Visual Designer and Communications Specialist to implement high-performing ad creative and messaging and collaborates with the SPS CRM administrator to ensure accurate data tracking and lead source attribution.
A core focus of this role is performance analytics and reporting. The Senior Paid Media Strategist maintains and evolves dashboards aligned to core KPIs and delivers regular performance insights to program leadership, translating campaign results into clear actionable recommendations that improve outcomes.
Qualifications
Required
10
Additional Information
Applicants are asked to include a resume and cover letter.
All offers of employment are contingent upon the successful completion of a background check.
Remote candidates in states Brown is registered to work in may be considered.
The School of Professional Studies supports the Master's Ceremony and related events as part of Commencement weekend. This position is required to work the Master's Ceremony, which takes place over the Memorial Day weekend.
Benefits Of Working At Brown
Information on the Benefits of Working at Brown can be found here.
Recruiting Start Date
2026-04-06
Job Posting Title
Senior Paid Media Specialist
Department
School of Professional Studies
Grade
Grade 10
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
Scheduled Weekly Hours
37.5
Position Work Location:
Hybrid
Submission Guidelines
Please note that in order to be considered an applicant for any staff position at Brown University you must submit an application form for each position for which you believe you are qualified. Applications are not kept on file for future positions. Please include a cover letter and resume with each position application.
This position is not eligible for visa sponsorship.
Still Have Questions?
If you have any questions you may contact employment@brown.edu.
Brown is an E-Verify Employer.
EEO Statement
Brown University provides equal opportunity and prohibits discrimination, harassment and retaliation based upon a person's race, color, religion, sex, age, national or ethnic origin, disability, veteran status, sexual orientation, gender identity, gender expression, or any other characteristic protected under applicable law, in the administration of its policies, programs, and activities. The University recognizes and rewards individuals on the basis of qualifications and performance. The University maintains certain affirmative action programs in compliance with applicable law.
Copyright ©2025 Jobelephant.com Inc. All rights reserved.
Posted by the FREE value-added recruitment advertising agency
jeid-7fa44293e16b634abce5b7e151da5559
To view the full job posting and apply for this position, go to: https://brown.wd5.myworkdayjobs.com/en-US/staff-careers-brown/job/225-Dyer-Street/Senior-Paid-Media-Specialist_REQ207580
Job Description
About Brown:
Brown University is a leading research university distinct for its student-centered learning and deep sense of purpose. Our students, faculty and staff are driven by the idea that their work will have an impact in the world.
Brown University offers a flexible work/life balance; summer hours, winter break and a comprehensive Benefits package including time off, annual paid holidays; benefits offerings including health, dental, vision, tuition assistance, retirement, wellness, employee discounts and more. To learn about Brown University's benefits, visit the University Human Resources web page here for further information.
About The Opportunity
Brown University's School of Professional Studies (SPS) brings a Brown education to new audiences of learners: those focused on the development of skills and a breadth of knowledge necessary for professional success and leadership. We leverage Brown's intellectual centers of excellence, rigorous teaching, and developmental approach to learning in a range of programs, including serving students outside of traditional degree programs. We partner with Brown departments, centers, institutes, and schools to develop degree and non-degree programs, and to support the recruitment, retention, and placement success of master's students, including traditional, non-traditional, and professional students.
Responsibilities
The School of Professional Studies (SPS) at Brown University seeks a Senior Paid Media Strategist to join its marketing team. This role leads the strategy, execution and analysis of paid advertising initiatives across a broad and expanding portfolio of master's, certificate and executive education programs.
Reporting to the Director of Marketing and Communications, the Senior Paid Media Strategist owns the paid media function for the program portfolio in support of enrollment goals, including campaign planning, budget management, ongoing optimization and reporting. This role partners closely with team members to develop high-performing creative and messaging and ensure accurate tracking, attribution and data integrity.
A core focus of the role is translating campaign data into actionable insights. The Senior Paid Media Strategist develops and maintains KPI-driven dashboards and delivers clear, data-informed recommendations to program leadership to continuously improve outcomes.
The School of Professional Studies (SPS) at Brown University seeks a Senior Paid Media Strategist to join its marketing team. This role leads the strategy, execution and performance optimization of paid advertising initiatives across a broad and expanding portfolio of master's, certificate and executive education programs.
Reporting to the Director of Marketing and Communications, the Senior Paid Media Strategist is independently responsible for the planning, management and optimization of paid media campaigns in direct support of enrollment objectives, including budget oversight and channel performance. This role partners closely with the Visual Designer and Communications Specialist to implement high-performing ad creative and messaging and collaborates with the SPS CRM administrator to ensure accurate data tracking and lead source attribution.
A core focus of this role is performance analytics and reporting. The Senior Paid Media Strategist maintains and evolves dashboards aligned to core KPIs and delivers regular performance insights to program leadership, translating campaign results into clear actionable recommendations that improve outcomes.
Qualifications
Required
- Bachelor's degree in marketing, communications, advertising, or related field or an equivalent combination of education and experience.
- Minimum 5-7 years of paid media or performance marketing experience
- Demonstrated experience managing multi-channel campaigns and budgets at scale
- Expertise with platforms such as Google, Meta, LinkedIn, and Reddit
- Strong fluency in analytics tools (Tableau, GA4, platform dashboards)
- Experience leveraging CRM systems (e.g., Slate, Salesforce) for attribution and funnel analysis
- Excellent written and verbal communication skills
- Ability to manage multiple priorities in a fast-paced environment
- Experience designing and evaluating A/B testing initiatives
- Experience in higher education marketing, graduate and/or professional education
- Agency or agency-side experience a plus
- Familiarity with accessibility considerations for digital content
- Experience utilizing Adobe Express or other web-based design software
- Familiarity with project management tools and workflow
10
Additional Information
Applicants are asked to include a resume and cover letter.
All offers of employment are contingent upon the successful completion of a background check.
Remote candidates in states Brown is registered to work in may be considered.
The School of Professional Studies supports the Master's Ceremony and related events as part of Commencement weekend. This position is required to work the Master's Ceremony, which takes place over the Memorial Day weekend.
Benefits Of Working At Brown
Information on the Benefits of Working at Brown can be found here.
Recruiting Start Date
2026-04-06
Job Posting Title
Senior Paid Media Specialist
Department
School of Professional Studies
Grade
Grade 10
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
Scheduled Weekly Hours
37.5
Position Work Location:
Hybrid
Submission Guidelines
Please note that in order to be considered an applicant for any staff position at Brown University you must submit an application form for each position for which you believe you are qualified. Applications are not kept on file for future positions. Please include a cover letter and resume with each position application.
This position is not eligible for visa sponsorship.
Still Have Questions?
If you have any questions you may contact employment@brown.edu.
Brown is an E-Verify Employer.
EEO Statement
Brown University provides equal opportunity and prohibits discrimination, harassment and retaliation based upon a person's race, color, religion, sex, age, national or ethnic origin, disability, veteran status, sexual orientation, gender identity, gender expression, or any other characteristic protected under applicable law, in the administration of its policies, programs, and activities. The University recognizes and rewards individuals on the basis of qualifications and performance. The University maintains certain affirmative action programs in compliance with applicable law.
Copyright ©2025 Jobelephant.com Inc. All rights reserved.
Posted by the FREE value-added recruitment advertising agency
jeid-7fa44293e16b634abce5b7e151da5559