Senior Director, Marketing Strategy and Engagement

Georgetown University comprises two unique campuses in the nation's capital. With the Hilltop Campus located in the heart of the historic Georgetown neighborhood, and the Capitol Campus, just minutes from the U.S. Capitol and U.S. Supreme Court, Georgetown University offers rigorous academic programs, a global perspective, and unparalleled opportunities to engage with Washington, D.C. Our community is a close-knit group of remarkable individuals driven by intellectual inquiry, a commitment to social justice, and a shared dedication to making a difference in the world.

Requirements

Job Overview:

The Senior Director of Marketing Strategy and Engagement at the Georgetown Berkley School of Nursing (BSON) will lead the development and execution of integrated marketing strategies that advance the school's reputation, enrollment, and partnerships across all programs. The position is a new role. The Berkley School of Nursing operates a hybrid marketing structure, leveraging support from university-led teams and external vendors.

Duties Include But Are Not Limited To

• Oversee Salesforce Marketing Cloud and work with internal and /external stakeholders in implementation of web-based technologies (i.e. generative AI, chatbots, etc) with a focus on lead acquisition.
• In collaboration with senior leaders, work to define and administer the marketing strategy for BSON across programs and offerings, establishing KPIs to drive enrollment and meet goals.
• Integrate and coordinate marketing communications strategy across BSON (working directly with admissions, clinical placement, and advising), providing both strategic and operational oversight.
• Define school annual marketing priorities, audience determination, and goals reflecting the school/unit's unique mission and audience
• Elevate brand awareness through internal and external partnerships
• Support the management of external marketing firms in an integrated marketing strategy which includes full funnel paid social, search, native, out-of-home, digital, sponsored content, video, blog, event, and email journey communication campaigns
• Develop messaging for all advertising channels, including SEM campaigns, enrollment marketing messaging, and external facing materials to support recruitment goals
• Manage data collection, marketing efforts, and final approvals to ensure accurate and strategic submissions that impact rankings
• Build out and manage a high performance marketing team
  
  

Work Interactions

The Senior Director of Marketing Strategy and Engagement reports directly to the Vice Dean of Operations at BSON and works alongside other senior leadership, including the Dean of BSON, Vice Dean for Academic Faculty Affairs, the Associate Dean of Student Affairs, the Director of Admissions, Director for Clinical Education & Partnerships, Assistant Dean for Innovation & Program Development, Assistant Dean for APRN Programs, finance departments, and Specialty Track Directors at all levels. Incumbent will coordinate with a centralized marketing hub at GU Medical Center.

The Senior Director of Marketing Strategy and Engagement is charged with fostering an inclusive and high-performing culture.

Requirements & Qualifications

• A Bachelor degree required in business, marketing, journalism, public relations, English, liberal arts, or a related field.
• Candidates should also have at least 6-8 years in marketing (higher education or online marketing management a plus)
• Exemplary interpersonal, communication, and conflict management skills. Ideal candidates will have an entrepreneurial, positive, inclusive spirit that is ready to ideate and build at the BSON.
• Must be able to work with and exhibit a consultative communication style to various constituencies including prospective students, current students, alumni, faculty, and staff;
• Minimum 2-3 years in supervisory role with experience building high performing teams.
• Must be able to think strategically in the delivery of programs and services.
• Must be comfortable working with technology, analyzing market data, learning new systems and have demonstrated strong attention to detail.
• Experience with Salesforce Marketing Cloud, Proficient in MS Word and MS Excel, PowerPoint and/or other data visualization tools.
  
  

Preferred Qualifications

• Master's degree (Marketing, MBA, or similar) preferred.
• Prior experience or knowledge of management education trends and issues is beneficial.
  
  

Work Mode Designation

This position has been designated as hybrid, remote 3 days/week. Please note that work mode designations are regularly reviewed in order to meet the evolving needs of the University. Such review may necessitate a change to a position's mode of work designation. Complete details about Georgetown University's mode of work designations for staff positions can be found on the Department of Human Resources website: https://hr.georgetown.edu/mode-of-work-designation.

Pay Range

The projected salary or hourly pay range for this position which represents the full range of anticipated compensation is:

$54,616.00 - $100,493.33

Compensation is determined by a number of factors including, but not limited to, the candidate's individual qualifications, experience, education, skills, and certifications, as well as the University's business needs and external factors.

Current Georgetown Employees

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Submission Guidelines

Please note that in order to be considered an applicant for any position at Georgetown University you must submit a resume for each position of interest for which you believe you are qualified. Documents are not kept on file for future positions.

Need Assistance

If you are a qualified individual with a disability and need a reasonable accommodation for any part of the application and hiring process, please click here for more information, or contact the Office of Institutional Diversity, Equity, and Affirmative Action (IDEAA) at 202-687-4798 or ideaa@georgetown.edu.

Need some assistance with the application process? Please call 202-687-2500. For more information about the suite of benefits, professional development and community involvement opportunities that make up Georgetown's commitment to its employees, please visit the Georgetown Works website.

EEO Statement

GU is an Equal Opportunity Employer. All qualified applicants are encouraged to apply, and will receive consideration for employment without regard to age, citizenship, color, disability, family responsibilities, gender identity and expression, genetic information, marital status, matriculation, national origin, race, religion, personal appearance, political affiliation, sex, sexual orientation, veteran status, or any other characteristic protected by law.

Benefits

Georgetown University offers a comprehensive and competitive benefit package that includes medical, dental, vision, disability and life insurance, retirement savings, tuition assistance, work-life balance benefits, employee discounts and an array of voluntary insurance options. You can learn more about benefits and eligibility on the Department of Human Resources website.

To apply, visit https://georgetown.wd1.myworkdayjobs.com/en-US/Georgetown_Admin_Careers/job/St-Marys-4th-Floor/Senior-Director--Marketing-Strategy-and-Engagement_JR24437

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