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Enrollment Specialist (Internal Posting)

Inside Higher Ed
Birmingham, AL Full Time
POSTED ON 11/9/2025
AVAILABLE BEFORE 12/8/2025
Position Summary

This position is posted in compliance with Alabama Code

  • 16-22-15. It is the intent to place a current employee in this position.

The enrollment specialist works independently and collaboratively to meet enrollment goals with focused efforts on exemplary customer service, use of technology and systems, teamwork, accuracy and efficiency in order to connect, engage and enroll prospective students to Lawson State Community College. Enrollment Specialists work with prospective students, parents and others involved in the college selection process and collaborate with many colleagues to facilitate aspects of the recruitment, enrollment and admission process. Work with various computer systems and business process guides, and they represent the Institution in a customer service capacity in the office and in on- and off-campus recruitment events, visits and tours. Enrollment Specialists perform various functions to develop meaningful relationships with prospective students and to aid prospective students in applying, visiting, earning admission, and enrolling. Responsible for assisting with developing recruiting materials and performing a variety of recruitment activities to maximize student enrollment at Lawson State Community College.

Salary Schedule: Appropriate placement based on experience C3 04 ( $40,583-$66,302)

This position is posted in compliance with Alabama Code

  • 16-22-15. It is the intent to place a current employee in this position.

Essential Duties And Responsibilities

  • To assist in the development and implementation of an annual, comprehensive recruitment/marketing program that will increase student enrollment in credit and non-credit program.
  • To assist in the development of recruitment materials including, but not limited to, multimedia presentations, brochures, and flyers for each program. Present and/or disseminate materials to area high school counselors, career-technical center personnel, appropriate agencies, and the citizens of the college service area.
  • To recruit students for day and evening classes, special training programs, and non-credit programs.
  • To develop and implement a system to track applicants from inquiry through enrollment.
  • To develop and maintain databases of prospective students and area high school counselors, career technical center personnel, and community leaders/representatives utilizing Ellucian Banner software.
  • To develop and maintain relationships with high school personnel, career technical center personnel, community group leaders, and agency representatives.
  • To serve as a college liaison to high schools, career technical centers, and selected agencies.
  • To develop and present career technical education seminars at area high schools.
  • To develop and implement a plan to ensure current knowledge of each program’s content and requirements.
  • To develop and maintain a working relationship with faculty and staff to ensure collaborative recruitment efforts.
  • To develop and implement a systematic correspondence program for prospective students, to include print and telephone correspondence.
  • To prepare and disseminate a recruiting and enrollment report each term including statistical data on recruiting visits, applicant contacts, enrollments, etc.
  • To maintain accurate records of all recruiting activities and outcomes.
  • To coordinate college open houses and campus tours.
  • To collaboratively evaluate annually all aspects of the recruitment/marketing plan and reports the effectiveness with specific accomplishments to appropriate administrators.
  • To provide information on course offerings, admissions procedures, term enrollment and ending dates, placement testing and other inquiries about the college to prospective students.
  • Provides admissions and enrollment support to Dual Enrollment students.
  • Represents the college at dual enrollment meetings and conferences.
  • Remains informed of college academic support policies and processes and identifies and work collaboratively to change those that present potential barriers to student success.
  • To perform tasks as assigned in the Admissions Office which support student admissions/enrollment.
  • To perform other job-related duties as assigned by the appropriate administrative head.

The Enrollment Specialist will be expected to work a flexible schedule which may include day, evening, night and weekend hours. This job description is a general statement of required major duties and responsibilities performed on a regular basis. It does not exclude other duties as assigned. This job description and specification should not be construed to imply that these requirements are the exclusive standards of the position. Incumbents will follow any other instructions and perform any other related duties, as may be required by their supervisor.Qualifications

  • Bachelor’s Degree with a major in education, marketing, public relations, business administration or related field from a regionally accredited university.
  • Three years of experience in education, recruiting, marketing/public relations, or admissions.
  • Experience with a computer-based student data systems.
  • Ability to work flexible hours which may include nights, weekends and travel as needed.

Other Qualifications And Job Requirements

  • Excellent written and oral communication skills.
  • Proficiency in using Microsoft Office.

Application Procedures/Additional Information

This position is posted in compliance with Alabama Code

  • 16-22-15. It is the intent to place a current employee in this position. Current Employees may apply at www.lawsonstate.edu. For questions please contact the Office of Human Resources at 205-929-3408 or at humanresources@lawsonstate.edu. All application materials will become the property of the college. It is the sole responsibility of the applicant to ensure his or her application packet is completed. Only applications received during the period of this announcement will be considered. No previous application files will be transferred for consideration for this position.

A Complete Application Packet Consists Of

A cover letter

An Online application

A current resume

A copy of relevant post-secondary transcripts identifying the applicant, institution, and date of degree conferred.If employed, all official transcripts must be received in the Office of Human Resources prior to the employment start date.

Applicants who fail to submit a complete application packet will not be considered. Before an offer is made, the top applicants must provide the following: Employment verification letter(s) from a current or previous employer detailing all relevant experience. Employment verification letters must include employment dates and job title and be on official letterhead with an authorized personnel signature. Work experience verification from a current employer may be delayed until an official offer of employment has been made. Applicants must submit a written request to delay submission or work experience verification from a current employer. More than one position in the same job classification may be filled from the applicants for this position should another vacancy occur during the search process.

Eeoc, E-verify, And Background Check Statements

Lawson State Community College is an Equal Opportunity Employer. It is the policy of the Alabama Community College System, including all postsecondary community and technical colleges under the control of the Alabama Community College System Board of Trustees, that no employee or applicant for employment or promotion, on the basis of any impermissible criterion or characteristic including, without limitation, race, color, national origin, religion, marital status, disability, sex, age, or any other protected class as defined by federal and state law, shall be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any program, activity, or employment.

Lawson State Community College will make reasonable accommodations for qualified disabled applicants upon request.

In accordance with Alabama Community College System Policy and Guidelines, the applicant chosen for employment will be required to sign a consent form for a criminal background check. Employment will be contingent upon the receipt of a clearance notification from the criminal background check. Lawson State Community College is an active participant in the Employment Eligibility Verification Program (E-verify). E-verify electronically confirms an employee's eligibility to work in the United States as required by the Department of Homeland Security.

Additional Information

Applicants must meet the minimum qualifications as indicated on this vacancy notice and must submit a completed application packet in order to be considered for this position. Complete application files must be received no later than the application deadline. Applicants who fail to submit all required information will be disqualified. Only applications received during the period of this announcement will be considered. Applicants must adhere to the College's prescribed interview schedule and must travel at their own expense. The College reserves the right to withdraw this job announcement at any time prior to awarding.

Salary : $40,583 - $66,302

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