Director of Communications for Museums and Creative Practice

Position Number:

004504

Functional Title:

Director of Communications for Museums and Creative Practice

Position Type:

Staff

Position Eclass:

EP - EHRA 12 mo leave earning

University Information:

Located in North Carolina’s third largest city, UNC Greensboro is among the most diverse, learner-centered public research universities in the state, with 18,000 students in eight colleges and schools pursuing more than 150 areas of undergraduate and over 200 areas of graduate study. UNCG continues to be recognized nationally for academic excellence, access, and affordability. UNCG is ranked No. 1 most affordable institution in North Carolina for net cost by the N.Y. Times and No. 1 in North Carolina for social mobility by The Wall Street Journal — helping first-generation and lower-income students find paths to prosperity. Designated an Innovation and Economic Prosperity University by the Association of Public and Land-grant Universities, UNCG is a community-engaged research institution with a portfolio of more than $67M in research and creative activity. The University’s 2,600 staff help create an annual economic impact for the Piedmont Triad region in excess of $1B.

Primary Purpose Of The Organizational Unit:

University Advancement elevates UNCG’s reputation, advances institutional strategy, and fosters community pride through integrated communications aligned with its public mission as a student-centered research university. The department develops and executes strategic communications and marketing initiatives that enhance visibility, engage key audiences, and convey the University’s distinctive value. Working across schools, colleges, and administrative units, University Communications manages media relations, marketing campaigns, content strategy, branding, digital engagement, sponsorships, and crisis communications.

Museums and Creative Practice at UNC Greensboro advances the University’s mission by integrating the study of art and museums, transdisciplinary creativity, research, and community engagement across campus and the region. The portfolio includes the Weatherspoon Art Museum and the Jeanne Tannenbaum Center for Creative Practice. Together, these units serve as UNCG’s hub for experiential learning, creative research, public programming, and cultural engagement.

As part of University Communications, the director of communications for museums and creative practice plays a critical role in elevating the visibility, reputation, and impact of Museums and Creative Practice, ensuring clear, strategic, and coordinated messaging about the Weatherspoon, the Center for Creative Practice, and their missions, programs, exhibitions, research initiatives, student engagement, and partnerships across UNCG, the broader community, and nationally.

Position Summary:

The director of communications for museums and creative practice develops and implements a comprehensive communications and marketing strategy for the Weatherspoon Art Museum and the Jeanne Tannenbaum Center for Creative Practice. Reporting directly to the senior director of communications in University Communications and working closely with the associate vice chancellor for museums and creative practice, the director of communications ensures consistent brand identity, cohesive storytelling, and strategic outreach across diverse platforms and audiences—including students, faculty, staff, donors, alumni, artists, community partners, and national peers.

The position manages media relations, oversees digital and print content, coordinates communications for exhibitions and programs, leads marketing and promotional campaigns, and ensures that messaging across all units aligns with UNCG’s strategic priorities. The director of communications supervises student and/or intern communications staff and collaborates closely with designers, photographers, and other staff in University Communications.

This role is central to shaping the public understanding of UNCG’s leadership in arts, creativity, and interdisciplinary practice.

Minimum Qualifications:

• Bachelor’s degree in communications, marketing, journalism, public relations, digital media, art history, arts administration, or related field.
• Five years of progressively responsible experience in communications, preferably in museums, higher education, arts, design, or cultural organizations.
• Demonstrated excellence in writing, editing, and translating complex artistic or academic content for diverse audiences.
• Experience with media relations, digital strategy, content management systems, and social media.
• Proficiency in project management and the ability to balance multiple priorities and deadlines.
• Strong interpersonal and collaborative skills, with the ability to work across departments and with external partners.
• Experience working with designers, photographers, and/or creative vendors.
  
  

Preferred Qualifications:

• Master’s degree in communications, arts administration, museum studies, journalism, marketing, public affairs, or related field.
• Experience promoting arts, museums, creative technologies, research, or interdisciplinary academic initiatives.
• Proficiency with Adobe Creative Suite, web analytics tools, email campaign platforms, and/or CRM systems.
• Experience supervising students, interns, or communications staff.
• Experience working with virtual production, digital storytelling, or creative technology environments is a plus but not required.
  
  

Recruitment Range:

Commensurate with experience

Org #-Department:

University Communications - 33901

Job Open Date:

02/27/2026

Open Until Filled:

No

FTE:

1.000

Type Of Appointment:

Permanent

Number Of Months Per Year:

12

FLSA:

Exempt

Percentage Of Time:

30

Key Responsibility:

Strategic Communications Leadership and Planning

Essential Tasks:

• Serve as a member of the Museums and Creative Practice leadership team, contributing to institutional planning and strategic initiatives.
• Develop, implement, and evaluate a comprehensive communications and marketing plan for Museums and Creative Practice.
• Establish and maintain a cohesive brand identity for WAM and JTCCP and ensure its relationship with the larger UNCG brand.
• As a member of the University Communications team, coordinate with UC colleagues on messaging, cross-promote major initiatives, and amplify visibility through central university channels.
• Develop audience growth strategies for students, faculty, community members, and regional partners, informed by data and aligned with institutional priorities.
• Manage communications and marketing budgets to maximize impact and ensure responsible use of resources.
  
  

Percentage Of Time:

20

Key Responsibility:

Digital Presence and Content Strategy

Essential Tasks:

• Manage and contribute to websites, social media channels, email newsletters, and digital campaigns.
• Ensure accessibility, accuracy, and brand cohesion across platforms.
• Collaborate with designers, videographers, and external vendors as needed.
  
  

Percentage Of Time:

15

Key Responsibility:

Storytelling, Media Relations, and Public Visibility

Essential Tasks:

• Produce high-quality narratives, press releases, feature stories, and promotional materials highlighting exhibitions, programs, creative research, residencies, and partnerships.
• In coordination with the Director of Media Relations, build and maintain relationships with local, regional, and national arts-focused media outlets.
• Coordinate publicity photography and media interviews in partnership with UC staff; prepare staff, visiting scholars, and artists for press engagement.
• Identify opportunities for national visibility related to museum exhibitions, academic integration, and creative practice initiatives.
  
  

Key Responsibility:

Revenue-Generating Marketing

Essential Tasks:

• Develop targeted marketing strategies that support revenue-generating initiatives across Museums and Creative Practice, including Weatherspoon membership growth, program enrollment, and space rentals at the Jeanne Tannenbaum Center for Creative Practice.
• Coordinate promotional materials, digital campaigns, and segmented messaging to attract prospective members, renters, collaborators, and program participants.
• Collaborate across Advancement to support sponsorship collateral, partnership visibility, and marketing fulfillment for donors and corporate partners.
• Ensure digital platforms, social media, and email campaigns highlight opportunities for membership, giving, paid programs, and facility rentals.
• Use analytics and audience insights to refine strategies and improve the effectiveness of revenue-related outreach.
  
  

Key Responsibility:

Campus and Community Engagement Communications

Essential Tasks:

• Coordinate messaging for students, faculty, staff, donors, Collectors & Curators Circle members, community partners, and visiting artists/scholars.
• Promote events, performances, lectures, symposia, and educational programs across all units.
• Support advancement and donor communications in collaboration with development staff.
• Serve as communications liaison for units located on the Millennial Campus.
• Recruit, hire, and supervise student employees and communications interns to expand content production, strengthen campus engagement, and support community-facing communications.
  
  

Percentage Of Time:

5

Key Responsibility:

Data Analytics and Continuous Improvement

Essential Tasks:

• Use analytics tools to track effectiveness of communications strategies (web analytics, social media metrics, audience surveys, attendance trends).
• Produce periodic reports to inform decision-making and improve engagement.
• Recommend refinements in messaging and content strategy based on data.
  
  

Physical Effort:

Reading - C, Writing - C, Vision-Color Distinction - O, Talking - O