What are the responsibilities and job description for the Associate Director III - Associate Director of Communication Technologies position at Inside Higher Ed?
Requisition
202500338S
Title
Associate Director III - Associate Director of Communication Technologies
FLSA Status
Exempt
Hiring Salary
This position is a pay grade 14. Please see Pay Grade Table at: https://pa-hrsuite-production.s3.amazonaws.com/116/docs/636763.pdf
Occupational Category
Professional
Department
Enrollment Marketing & Communications
Division
Division of Enrollment
Open Date
10/30/2025
Open Until Filled
Yes
Educational And Experience Requirement
Bachelor’s degree in related field. Five years of experience in higher education, experience working with higher education tools and technology such as student information systems, communication tools, or customer relationship management (CRM) tools or a related field. A combination of education, experience, and training that would produce the required knowledge and abilities could be considered.
Nature & Purpose Of Position
Plans, organizes, and directs the day-to-day operations of one or more programs within the Strategic Enrollment & Innovation division. Performs highly complex managerial work providing direction and guidance in strategic operations and planning in the department.
Primary Responsibilities
Collaborates with Enrollment teams to create targeted and personalized campaigns within the university’s CRM and its integrated marketing platform, ensuring alignment with recruitment and retention goals that support the strategic plan. Oversees and works with a CRM team to develop and implement training and support for all CRM and communication platforms used by Enrollment teams. Monitors and troubleshoots issues with platforms and works with IT or external vendors as needed for resolution. Partners with Enrollment, marketing, and IT teams to ensure CRM strategies align with institutional goals. Maintains knowledge of upgrades and changes to features and functionalities of CRM and communication/marketing platforms. Develops goals, objectives, schedules, and priorities for the CRM team and actively leads the team to achieve stated goals. Develops, implements, enforces, and evaluates policies and procedures and oversees compliance. Directs and evaluates staff and activities focusing on continuous process improvement; makes recommendations to improve operations. Oversees the preparation of CRM and marketing/communication campaign productivity reports and studies. Develops and reviews budget expenditures as needed. Makes decisions independently under the authority of direct leadership. Works collaboratively to implement technology and best practices, train and mentor staff, track and report on key performance indicators (KPIs), and provide support in implementing best practices to meet campus priorities. Performs other related duties as assigned.
Other Specifications
Requires professional contact and collaboration with staff within and outside of the SEI division, as well as members of leadership. Requires knowledge of university policies and procedures; Enrollment and Admissions data, processes, and timelines; and best practices for marketing and communication plans.
This position may be designated as a Campus Security Authority (CSA).
Full Time Part Time
Full Time
Quicklink
https://shsu.peopleadmin.com/postings/45313
EEO Statement
Sam Houston State University is an Equal Employment Opportunity Employer and Smoke/Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, creed, ancestry, marital status, citizenship, color, national origin, sex, religion, age, disability, or protected veteran status. The University takes seriously the initiative to ensure equal opportunity in the workforce and to comply with Title VII as interpreted by the U.S. Supreme Court. Sam Houston State University is an “at will” employer. Employees with a contract will have additional terms and conditions. Security-sensitive positions at SHSU require background checks in accordance with Education Code
202500338S
Title
Associate Director III - Associate Director of Communication Technologies
FLSA Status
Exempt
Hiring Salary
This position is a pay grade 14. Please see Pay Grade Table at: https://pa-hrsuite-production.s3.amazonaws.com/116/docs/636763.pdf
Occupational Category
Professional
Department
Enrollment Marketing & Communications
Division
Division of Enrollment
Open Date
10/30/2025
Open Until Filled
Yes
Educational And Experience Requirement
Bachelor’s degree in related field. Five years of experience in higher education, experience working with higher education tools and technology such as student information systems, communication tools, or customer relationship management (CRM) tools or a related field. A combination of education, experience, and training that would produce the required knowledge and abilities could be considered.
Nature & Purpose Of Position
Plans, organizes, and directs the day-to-day operations of one or more programs within the Strategic Enrollment & Innovation division. Performs highly complex managerial work providing direction and guidance in strategic operations and planning in the department.
Primary Responsibilities
Collaborates with Enrollment teams to create targeted and personalized campaigns within the university’s CRM and its integrated marketing platform, ensuring alignment with recruitment and retention goals that support the strategic plan. Oversees and works with a CRM team to develop and implement training and support for all CRM and communication platforms used by Enrollment teams. Monitors and troubleshoots issues with platforms and works with IT or external vendors as needed for resolution. Partners with Enrollment, marketing, and IT teams to ensure CRM strategies align with institutional goals. Maintains knowledge of upgrades and changes to features and functionalities of CRM and communication/marketing platforms. Develops goals, objectives, schedules, and priorities for the CRM team and actively leads the team to achieve stated goals. Develops, implements, enforces, and evaluates policies and procedures and oversees compliance. Directs and evaluates staff and activities focusing on continuous process improvement; makes recommendations to improve operations. Oversees the preparation of CRM and marketing/communication campaign productivity reports and studies. Develops and reviews budget expenditures as needed. Makes decisions independently under the authority of direct leadership. Works collaboratively to implement technology and best practices, train and mentor staff, track and report on key performance indicators (KPIs), and provide support in implementing best practices to meet campus priorities. Performs other related duties as assigned.
Other Specifications
Requires professional contact and collaboration with staff within and outside of the SEI division, as well as members of leadership. Requires knowledge of university policies and procedures; Enrollment and Admissions data, processes, and timelines; and best practices for marketing and communication plans.
This position may be designated as a Campus Security Authority (CSA).
Full Time Part Time
Full Time
Quicklink
https://shsu.peopleadmin.com/postings/45313
EEO Statement
Sam Houston State University is an Equal Employment Opportunity Employer and Smoke/Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, creed, ancestry, marital status, citizenship, color, national origin, sex, religion, age, disability, or protected veteran status. The University takes seriously the initiative to ensure equal opportunity in the workforce and to comply with Title VII as interpreted by the U.S. Supreme Court. Sam Houston State University is an “at will” employer. Employees with a contract will have additional terms and conditions. Security-sensitive positions at SHSU require background checks in accordance with Education Code
- 51.215.