What are the responsibilities and job description for the Associate AD for Athletics Communications and Brand Advancement position at Inside Higher Ed?
Posting Number
20260026EX
Job Title
Associate AD for Athletics Communications and Brand Advancement
Number Of Vacancies
1
About Murray State
Located in the West Kentucky region, Murray State University is a public, comprehensive University which offers a low cost of living, low property taxes, and a four-season climate. Murray has a friendly, small-town atmosphere with locally-owned specialty shops and restaurants, an acclaimed community theater, art guild and award-winning public schools. The area is home to Kentucky Lake and Land Between the Lakes, a 170,000-acre National Recreation Area, which offers a wide-range of activities and amenities for residents and visitors alike. Located in close proximity to major cities and nearby access to Interstate 24, Murray is just a few hours from Nashville, St. Louis, Louisville and Memphis. Learn more about Careers at Murray State University.
About Murray State Benefits
Faculty and staff of Murray State University have access to a comprehensive benefits package including health insurance, retirement, tuition waivers, generous paid holidays, vacation, sick, and paid parental leave, as well as many other benefit offerings. Please refer to the Murray State Benefits page for more information.
Equal Opportunity Employment
Equal Opportunity Employer/AA. Murray State University does not discriminate based on race, color, national origin, sex, gender, identity, sexual orientation, religion, age, veteran status, disability or political or social viewpoint. All qualified applicants are encouraged to apply.
Type Of Employment
Regular Full-Time
Work Location:
Murray, KY
Employment Term
12 Months
Position Type
Staff - Exempt (Monthly)
Department
Athletics Media Relations
Summary Of Job Duties And Responsibilities
The Associate AD of Athletics Communications & Brand Advancement oversees all media relations and digital strategy efforts for the Murray State Department of Athletics and will work closely with the Senior Associate AD for External Relations & Strategic Initiatives to enhance the brand of Murray State Athletics and the University on a national level. The role includes supervision of Athletics Communications, Creative Services, Broadcast Services and Digital Strategy. This individual will serve as the point person for comprehensive integrated communications and marketing strategies for the Racers men’s basketball program, with special attention to media relations, public relations, social media, digital content, and web communications for all of the department’s sports programs.
Responsibilities & Duties
Minimum Education Requirements
116
Posting Date
05/05/2026
Open Until Filled
Yes
Special Instructions To Applicants
Along with the application, the following items must be included:
20260026EX
Job Title
Associate AD for Athletics Communications and Brand Advancement
Number Of Vacancies
1
About Murray State
Located in the West Kentucky region, Murray State University is a public, comprehensive University which offers a low cost of living, low property taxes, and a four-season climate. Murray has a friendly, small-town atmosphere with locally-owned specialty shops and restaurants, an acclaimed community theater, art guild and award-winning public schools. The area is home to Kentucky Lake and Land Between the Lakes, a 170,000-acre National Recreation Area, which offers a wide-range of activities and amenities for residents and visitors alike. Located in close proximity to major cities and nearby access to Interstate 24, Murray is just a few hours from Nashville, St. Louis, Louisville and Memphis. Learn more about Careers at Murray State University.
About Murray State Benefits
Faculty and staff of Murray State University have access to a comprehensive benefits package including health insurance, retirement, tuition waivers, generous paid holidays, vacation, sick, and paid parental leave, as well as many other benefit offerings. Please refer to the Murray State Benefits page for more information.
Equal Opportunity Employment
Equal Opportunity Employer/AA. Murray State University does not discriminate based on race, color, national origin, sex, gender, identity, sexual orientation, religion, age, veteran status, disability or political or social viewpoint. All qualified applicants are encouraged to apply.
Type Of Employment
Regular Full-Time
Work Location:
Murray, KY
Employment Term
12 Months
Position Type
Staff - Exempt (Monthly)
Department
Athletics Media Relations
Summary Of Job Duties And Responsibilities
The Associate AD of Athletics Communications & Brand Advancement oversees all media relations and digital strategy efforts for the Murray State Department of Athletics and will work closely with the Senior Associate AD for External Relations & Strategic Initiatives to enhance the brand of Murray State Athletics and the University on a national level. The role includes supervision of Athletics Communications, Creative Services, Broadcast Services and Digital Strategy. This individual will serve as the point person for comprehensive integrated communications and marketing strategies for the Racers men’s basketball program, with special attention to media relations, public relations, social media, digital content, and web communications for all of the department’s sports programs.
Responsibilities & Duties
- Work closely with all external departments in both Athletics and the University.
- Oversee Athletics Communications, Creative Services, Broadcast Services and Digital Strategy, while working strategically with other key departments inside Athletics to communicate externally to all Murray State constituents.
- Manage all media relations efforts and digital strategy for Murray State Men’s Basketball on every official athletic department medium (i.e. website, social media, etc.).
- Maintain and oversee strategic relationships with local, regional, and national media, including scouts and other national figures.
- Develop and implement social media and digital content strategies for the Department of Athletics, including the generation of high-quality creative content to engage the Athletics fan base, while improving and adopting new communications and engagement strategies based on current trends.
- Plan, develop, and direct the athletic department creative services including graphics and digital content (e.g., photography and video), in order to amplify Murray State Athletics and engage a broad range of external audiences.
- Oversee traditional Athletics Communications operations, including game summaries, sports media relations and executive communications.
- Regularly evaluate, set goals and identify areas of improvement in the digital strategy space.
- Other duties as assigned.
Minimum Education Requirements
- Bachelor’s degree required.
- Ability to work well with athletics staff, coaches, media, community, faculty, and student-athletes.
- Excellent written and oral communication skills.
- Ability to handle multiple tasks.
- Strong leadership and organizational skills.
- Ability to work nights and weekends.
- Strong knowledge of desktop publishing applications, specifically Adobe In-Design and Adobe Photoshop.
- Strong web management skills.
- Minimum of three (3) years’ experience in athletics communications or similar field.
- Athletics communications experience working with college basketball programs preferred.
- Working nights, weekends, and some holidays may be required.
116
Posting Date
05/05/2026
Open Until Filled
Yes
Special Instructions To Applicants
Along with the application, the following items must be included:
- Letter of application
- Resume