Assistant Director of Marketing and Communication

Salary: $74,122.77 to $76,023.35/Annually

Edison State Community College invites qualified candidates to apply for the full-time position of Assistant Director of Marketing and Communication. The Assistant Director of Marketing and Communication supports the Director of Marketing & Communication for the management in planning, coordinating, and evaluating all marketing, communication, and branding efforts. This role combines hands-on execution with supervisory leadership, ensuring that marketing initiatives align with the mission, vision, and goals of the College.

To be considered, candidates should include cover letter, resume, and list of education/work experience, including job titles in chronological order when completing their online application.

Edison State Community College is an EOE/AA Employer.

Functional Responsibilities

Brand & Campaign Strategies

• Collaborate with the Director to strengthen institutional and program-specific brand identities;
• Coordinate integrated marketing and advertising campaigns to support enrollment, retention, and advancement goals;
• Assist with external communication, public relations, and media outreach as assigned.
  
  

Digital Marketing & Analytics

• Manage digital campaigns across web, email, and social platforms;
• Monitor and report on performance using tools such as Google Analytics, Meta, and Hootsuite; recommend improvements based on data;
• Support the development and oversight of contracted services (e.g. media buying, digital advertising);
  
  

Project & Team Leadership

• Supervise student workers and volunteers;
• Oversee project scheduling, design direction, and workflow to ensure timely and effective execution;
• Develop and track key performance indicators to evaluate the effectiveness of campaigns and inform continuous improvement;
  
  

Collaboration & Outreach

• Collaborate with campus departments to align marketing strategies with recruitment, retention, and institutional priorities;
• Serve as a secondary media contact and spokesperson as needed;
• Contribute to the planning and implementation of new initiatives under the guidance of the Director.
  
  

Required Knowledge And Skills

• Strong written, oral, and presentation skills;
• Knowledge of marketing, communication, and advertising principles and techniques;
• Experience in developing and executing effective marketing and communication plans;
• Familiarity with market research and data-driven decision-making;
• Knowledge and experience in one or more of the following skill areas:
• Graphic Design using Adobe Creative Suite or similar software;
• Photography/videography
• Web and social media content management;
• Ability to work collaboratively across departments and supervise a small team.
  

Required Experience

• Five or more years of progressive experience in marketing, or
• Five or more years of progressive experience in communication, or
• Five or more years of progressive experience in advertising, or
• Five or more years of progressive experience in brand management, preferably in a not-for-profit setting.
• Experience in a higher education environment is highly desirable.
  
  

Required Educational Background

• Bachelor’s degree in marketing, or
• Bachelor’s degree in communications, or
• Bachelor’s degree in journalism, or
• Bachelor’s degree in related field.
• Master’s degree preferred.
  
  

Other: Occasional evenings and weekends are required. Must be able to travel as required. Other duties as required and assigned.

Supervises the following staff: Student Workers.