What are the responsibilities and job description for the Director, Revenue Marketing position at InRule?
InRule Technology®, Inc. is a PE-backed SaaS company with hundreds of customers in more than 40 countries. Our integrated Decision Intelligence Platform (DIP) combines decisioning, process automation, and machine learning to help IT and business leaders make better decisions faster, operationalize AI, and improve complex processes.
We are trusted by some of the world’s largest banks, insurance companies, healthcare organizations, and governments for mission-critical applications. By making automation accessible, InRule increases productivity, drives revenue, and delivers exceptional business outcomes.
About The Role
Your mandate is to generate high-quality pipeline for the sales team and prove it with numbers that hold up to scrutiny.
You own the funnel end to end. The BDR team reports to you, so the people working the top of the funnel answer to the person who owns the pipeline number. A Product Marketing Manager hire is in flight and will also report to you. You start with a funded program budget, three retained agencies which you will manage and hold accountable, and a working set of positioning, competitive, and board reporting assets.
We sell a technical product to skeptical enterprise buyers with long sales cycles. Generic B2B playbooks underperform here, and we want someone who finds that an interesting problem.
Why this role
You get to build the marketing function, with real ownership rather than a slice of someone else's org chart. You report directly to the CRO, and inherit a product with genuine differentiation and a customer base of household-name enterprises. As the engine proves out and the team grows, this role is the path to VP of Marketing. We are hiring the person we want to promote.
What You'll Do
Brand work matters here, but pipeline pays for it, so if brand is where you want to spend most of your time, this will frustrate you. Same if your best work lives in strategy decks rather than dashboards. And the department grows as the results come, so the early months are hands-on.
What We Offer
170,000 - 200,000 USD per year(InRule Chicago)
We are trusted by some of the world’s largest banks, insurance companies, healthcare organizations, and governments for mission-critical applications. By making automation accessible, InRule increases productivity, drives revenue, and delivers exceptional business outcomes.
About The Role
Your mandate is to generate high-quality pipeline for the sales team and prove it with numbers that hold up to scrutiny.
You own the funnel end to end. The BDR team reports to you, so the people working the top of the funnel answer to the person who owns the pipeline number. A Product Marketing Manager hire is in flight and will also report to you. You start with a funded program budget, three retained agencies which you will manage and hold accountable, and a working set of positioning, competitive, and board reporting assets.
We sell a technical product to skeptical enterprise buyers with long sales cycles. Generic B2B playbooks underperform here, and we want someone who finds that an interesting problem.
Why this role
You get to build the marketing function, with real ownership rather than a slice of someone else's org chart. You report directly to the CRO, and inherit a product with genuine differentiation and a customer base of household-name enterprises. As the engine proves out and the team grows, this role is the path to VP of Marketing. We are hiring the person we want to promote.
What You'll Do
- Own the pipeline number. Set targets with the CRO, build the plan to hit them, and report weekly on sourced pipeline, SQL conversion, and pipeline-to-close quality rather than vanity metrics.
- Lead the BDR team. Outbound is yours: the plays, the targets, the coaching, and the handoff quality to sales.
- Manage our agencies as an operator: clear briefs, clear SLAs, and a willingness to replace them if they underperform.
- Build and run demand programs across paid, content, SEO/GEO, events, and outbound. Decide the mix based on what the data says, not what worked at the last company.
- Make AI part of how the department runs. Content production, account research, intent scoring, campaign iteration, and reporting should all be faster and cheaper because of how you work. We already run LLM-based account and pipeline scoring internally, and you should be able to build on that kind of thinking.
- Lead product marketing. The PMM reports to you, and together you own positioning against named competitors and against the biggest real alternative in our deals: doing nothing, or building it in-house.
- Own marketing's contribution to board reporting: engaged accounts, SQLs, sourced and influenced pipeline, and cost per opportunity.
- Hire and grow the team as the engine proves out, making the case for each hire with data.
- Marketing-sourced pipeline is a predictable, growing number that sales trusts.
- SQL-to-opportunity conversion improves because lead quality improves.
- The BDR team is hitting meeting and pipeline targets with a repeatable outbound playbook.
- Agency spend is either producing measurable pipeline or has been reallocated.
- We can trace every marketing dollar to pipeline created.
- 7 years in B2B SaaS marketing with real demand gen ownership, ideally selling technical products through complex enterprise sales cycles. Experience with regulated buyers is a plus, as is having run or worked closely with an SDR/BDR team.
- A track record you can show in numbers: pipeline sourced, conversion rates, CAC, program-level ROI. If you can't talk specifics, this isn't the right fit.
- Hands-on AI fluency. You use LLMs and automation daily in your own work and have rebuilt at least part of a marketing motion around them. Experimenting with ChatGPT for blog posts doesn't clear this bar.
- Strong agency management experience. You know how to get output from external teams and when to bring work in-house.
- Comfort operating solo before scaling. You will be the doer before you are the manager.
- Direct communicator. You bring bad news early, with a plan attached.
Brand work matters here, but pipeline pays for it, so if brand is where you want to spend most of your time, this will frustrate you. Same if your best work lives in strategy decks rather than dashboards. And the department grows as the results come, so the early months are hands-on.
What We Offer
- Competitive compensation and benefits.
- Flexible work environment.
- The opportunity to build and shape a premium support function with measurable customer impact.
- A collaborative culture with close partnership across Support, Engineering, Product, and Customer Success.
- Professional growth within a scaling SaaS organization.
170,000 - 200,000 USD per year(InRule Chicago)