What are the responsibilities and job description for the Marketing Analytics position at Innovatix Technology Partners?
Role: Marketing Analytics
Location: El Segundo, CA or Dallas, TX
Duration: 12 Months
*** ON-SITE 5 DAYS A WEEK, El Segundo, CA or Dallas, TX
*** Regular business hours 8a-5p
*** Interview process: Virtual interviews. 3 interviews in total (1 intro, 1 technical test and 1 on communication skills).
TOP SKILLS REQUIRED:
1. Expert-level proficiency with SQL/Python and visualization tools (e.g., Tableau, PowerBI) is REQUIRED.
2. Demonstrated experience delivering insights for marketing, product, or audience segmentation use cases.
3. Experience designing and measuring multifactor experiments using statistical analysis for consumer media and marketing efforts
4. Working with large and complex datasets. Data wrangling (ETL) and Reporting. Must be able to explore the data, understand the relationships and business context.
5. Proactive and anticipatory problem solver
6. Clear communicator
7. Candidate MUST HAVE EXCELLENT storytelling and communication skills.
This role is at the frontline of AT&T’s Marketing and Growth Organization supporting Campaign Analytics and reporting for our Broadband and Wireless Business. This role will act as part analyst, and part internal consultant.
- The ideal candidate will have experience across the full spectrum of business analytics including problem identification, data sourcing/wrangling, query development, data exploration, augmentation data visualization with hands-on data analysis and strategic thinking skills
Skills
• Critical thinking
• Data auditing
• Status reporting
• Marketing Analytics terminology familiarity
• Detail oriented