What are the responsibilities and job description for the Marketing Specialist position at Innovative Systems Group?
This is a 1 year contract role with our direct client located in Oak Brook, IL. This position is hybrid with Monday and Friday being remote days.
Highly organized individual required.
• Familiar with HTML email sending platforms like Eloqua, Salesforce, Hubspot, Mailchimp.
o Translate template images and copy into a functional email (newsletters, promo emails, ad-hoc requests) in Oracle Eloqua platform.
o Review customer lists for invalid or duplicate email addresses
• Maintain and segment lists for targeted campaigns.
• Maintain Eloqua contact limit.
o Scheduling campaigns by leveraging a deployment calendar to prevent oversaturating customers.
o Pull campaign performance reports on key metrics, provide insights and recommendations on them and share with campaign owners
• Leverage 3rd party data like Questline benchmarks to compare performance.
o Understand rules around compliance, bulk emails, preferences.
• Experience in email marketing preferably in B2B and B2C environments.
• Excellent communication and project management skills.
Salary : $40 - $42