Direct Marketing Specialist

About Us:

Innovative Medical Equipment, makers of ThermaZone (www.thermazone.com) in Beachwood, OH is looking for a highly motivated, enthusiastic, and detail-oriented person to join our team as a Direct Marketing Specialist. The company was founded in 2012 by a world-renowned surgeon and today has a team of highly qualified and motivated people across all disciplines. This position will be on-site.

Position Overview:

We are seeking a driven, analytical, and results-oriented professional to strategize and manage B2B email marketing campaigns. The candidate will have experience in designing/managing email campaigns to generate leads, converting prospects into warm leads to support our business growth. Develop a strong knowledge of the company's distribution channels, products, and services to facilitate the sales process.

Key Responsibilities:

Email Campaign Management:

·        Formulate and manage email contact strategy for current and new customers.

·        Utilize databases, websites, and LinkedIn to source prospective clients.

·        Segment email lists based on target audience profiles and customer behavior.

·        Analyze campaign performance and optimize for improved open rates, click-through rates, and conversions.

·        Continuously test and refine content and cadence of email campaigns.

Content Development:

·        Collaborate with the marketing team to craft compelling email templates and lead-nurturing sequences.

·        Ensure all content aligns with the brand voice and messaging strategy.

Data Analysis & Reporting:

·        Track and report on key performance indicators (KPIs) for email campaigns.

·        Use data insights to refine strategies and improve campaign effectiveness.

Collaboration:

·        Work closely with sales and marketing teams to align campaigns with business goals.

·        Provide feedback and insights from campaign outcomes to drive continuous improvement.

Qualifications:

·        2 years of lead generation or inside sales experience.

·        Experience in B2B lead generation.

·        Proven experience in email marketing with a strong understanding of best practices.

·        Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Constant Contact) and CRM systems (e.g., Salesforce, Zoho CRM).

·        Excellent communication skills, both written and verbal.

·        Ability to craft engaging copy and develop strategic campaigns.

·        Strong project and time management skills and attention to detail.

·        Analytical mindset with the ability to interpret campaign data and make data-driven decisions.

·        Familiarity with compliance regulations for email campaigns (e.g., GDPR, CAN-SPAM Act).

·        Knowledge of customer segmentation, list management, and deliverability.

·        Ability to organize and prioritize multiple projects and deadlines with minimal oversight.

·        Proficient in MS Office including Word, Excel, and Outlook.

Preferred:

·        Medical industry experience.

·        Knowledge of marketing automation tools.

What We Offer:

·        Competitive salary and benefits package.

·        Opportunities for professional development and growth.

·        Collaborative and innovative work environment.

·        401(k) with company matching

·        Dental insurance

·        Health insurance

·        Vision insurance

·        Paid time off