What are the responsibilities and job description for the Email Marketing Manager position at INNOVARA TECH?
We are looking for a skilled Email Marketing Manager to support our campaign and newsletter programs for both prospects and customers. This is an indefinite contract role at approximately 40 hours per week. You’ll take the lead on coordinating, building, testing, and launching email blasts, while also contributing to broader lifecycle initiatives as needed. Strong project management, clear communication, and disciplined email calendar coordination are essential to ensure accurate targeting, smooth cross-team collaboration, and on-time delivery.
What You’ll Do: Build and deploy campaigns and newsletter emails targeting prospects and customers. Partner with design, campaigns, and analytics teams to deliver timely, high-quality sends. Manage the email calendar, coordinate timelines, and ensure smooth cross-functional handoffs. Create and refine emails, with the ability to adjust HTML/CSS when needed. Manage segmentation and list pulls to ensure accurate targeting. Track performance metrics (open, click, conversion) and provide clear reporting. Conduct basic A/B testing and recommend improvements to increase engagement and performance. Maintain compliance with email best practices and regulations (CAN-SPAM, GDPR). Contribute to lifecycle or nurturing flows when capacity allows.
Required Qualifications: 3 years of hands-on email marketing experience, ideally in a B2B or SaaS setting. Proficiency with modern marketing automation platforms (experience with tools such as Inflection, Marketo, Customer.io, Braze, etc.). Demonstrated ability to build, QA, and deploy emails end-to-end. HTML/CSS skills are sufficient to edit and troubleshoot email code. Strong project management and ability to manage multiple sends, calendars, and deadlines. Comfortable working cross-functionally and operating independently as a contractor. Solid analytical skills and familiarity with email performance reporting.
Preferred Qualifications: Experience designing or collaborating on email templates in Figma. Understanding of deliverability, accessibility, and email design best practices. Exposure to lifecycles, onboarding, or nurture program development. Hiring Manager Notes: Work shift hours: 9-5pm PT Interview process: Multiple (1-on-1 with 3 interviewers) Team size: 5 in MOps, but supporting dozens of marketers across Marketing, Product Marketing, etc. Special software or skills: Email Marketing, Project Management, Marketo, and Asana Looking to keep this role local to Draper, Utah Experience with Email Marketing using Marketo Multitasking and working with a sense of urgency Excellent organizational skills.
MUST HAVE: 3 years of hands-on email marketing experience, ideally in a B2B or SaaS setting. Proficiency with modern marketing automation platforms (experience with tools such as Inflection, Marketo, Customer.io, Braze, etc.). Experience with Email Marketing using Marketo required. Demonstrated ability to build, QA, and deploy emails end-to-end. HTML/CSS skills are sufficient to edit and troubleshoot email code. Strong project management and ability to manage multiple sends, calendars, and deadlines.
What You’ll Do: Build and deploy campaigns and newsletter emails targeting prospects and customers. Partner with design, campaigns, and analytics teams to deliver timely, high-quality sends. Manage the email calendar, coordinate timelines, and ensure smooth cross-functional handoffs. Create and refine emails, with the ability to adjust HTML/CSS when needed. Manage segmentation and list pulls to ensure accurate targeting. Track performance metrics (open, click, conversion) and provide clear reporting. Conduct basic A/B testing and recommend improvements to increase engagement and performance. Maintain compliance with email best practices and regulations (CAN-SPAM, GDPR). Contribute to lifecycle or nurturing flows when capacity allows.
Required Qualifications: 3 years of hands-on email marketing experience, ideally in a B2B or SaaS setting. Proficiency with modern marketing automation platforms (experience with tools such as Inflection, Marketo, Customer.io, Braze, etc.). Demonstrated ability to build, QA, and deploy emails end-to-end. HTML/CSS skills are sufficient to edit and troubleshoot email code. Strong project management and ability to manage multiple sends, calendars, and deadlines. Comfortable working cross-functionally and operating independently as a contractor. Solid analytical skills and familiarity with email performance reporting.
Preferred Qualifications: Experience designing or collaborating on email templates in Figma. Understanding of deliverability, accessibility, and email design best practices. Exposure to lifecycles, onboarding, or nurture program development. Hiring Manager Notes: Work shift hours: 9-5pm PT Interview process: Multiple (1-on-1 with 3 interviewers) Team size: 5 in MOps, but supporting dozens of marketers across Marketing, Product Marketing, etc. Special software or skills: Email Marketing, Project Management, Marketo, and Asana Looking to keep this role local to Draper, Utah Experience with Email Marketing using Marketo Multitasking and working with a sense of urgency Excellent organizational skills.
MUST HAVE: 3 years of hands-on email marketing experience, ideally in a B2B or SaaS setting. Proficiency with modern marketing automation platforms (experience with tools such as Inflection, Marketo, Customer.io, Braze, etc.). Experience with Email Marketing using Marketo required. Demonstrated ability to build, QA, and deploy emails end-to-end. HTML/CSS skills are sufficient to edit and troubleshoot email code. Strong project management and ability to manage multiple sends, calendars, and deadlines.
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