What are the responsibilities and job description for the Marketing Manager position at Innovance Inc.?
Description
At Mass Finishing Inc. (MFI), we’re passionate about helping our customers make their products better. We’re looking for a Marketing Manager to lead our marketing efforts, from digital campaigns and content creation to tradeshow coordination and brand management. If you enjoy developing strategies that drive engagement, creating meaningful content, and supporting a growing team in a collaborative environment, this role offers the chance to make a real impact while shaping the way our brand is seen in the market.
Innovance, Inc.
Innovance is the holding company for a family of five, 100% employee-owned, Midwest-based manufacturing companies (Lou-Rich, ALMCO, Panels Plus, Mass Finishing, Jorgensen). Our mission is to lead, nurture, and grow a team of industrial manufacturing companies committed to making our OEM customers’ products better.
About MFI
Mass Finishing Inc. (MFI) is an industry leader in polishing and deburring machines based in Howard Lake, MN. As a leader in the design and manufacture of high-energy centrifugal barrel finishing equipment, MFI helps companies in dozens of different industries. Some of the most common industries we serve include medical, firearms and munitions, aerospace, additive manufacturing, and industrial equipment.
Position Description
The Marketing Manager is responsible for planning, executing, and managing marketing initiatives that drive brand awareness, increase customer engagement, and support sales growth. This role will lead digital and traditional marketing activities, oversee content development, coordinate tradeshows, and maintain a consistent presence across online platforms. The ideal candidate is proactive, creative, and data-driven, with strong project management skills and a collaborative mindset.
Essential Functions
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Requirements
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to use hands or fingers and talk and hear.
Work Environment
The work environment characteristics described here are representative of those and employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Americans With Disabilities Act
If you are a qualified individual with a disability, you have a right to request that the Authority make reasonable accommodations in order to help you accomplish your work, which must still be performed in all essential functions.
PIb2b061f4d3b5-25448-39244909
At Mass Finishing Inc. (MFI), we’re passionate about helping our customers make their products better. We’re looking for a Marketing Manager to lead our marketing efforts, from digital campaigns and content creation to tradeshow coordination and brand management. If you enjoy developing strategies that drive engagement, creating meaningful content, and supporting a growing team in a collaborative environment, this role offers the chance to make a real impact while shaping the way our brand is seen in the market.
Innovance, Inc.
Innovance is the holding company for a family of five, 100% employee-owned, Midwest-based manufacturing companies (Lou-Rich, ALMCO, Panels Plus, Mass Finishing, Jorgensen). Our mission is to lead, nurture, and grow a team of industrial manufacturing companies committed to making our OEM customers’ products better.
About MFI
Mass Finishing Inc. (MFI) is an industry leader in polishing and deburring machines based in Howard Lake, MN. As a leader in the design and manufacture of high-energy centrifugal barrel finishing equipment, MFI helps companies in dozens of different industries. Some of the most common industries we serve include medical, firearms and munitions, aerospace, additive manufacturing, and industrial equipment.
Position Description
The Marketing Manager is responsible for planning, executing, and managing marketing initiatives that drive brand awareness, increase customer engagement, and support sales growth. This role will lead digital and traditional marketing activities, oversee content development, coordinate tradeshows, and maintain a consistent presence across online platforms. The ideal candidate is proactive, creative, and data-driven, with strong project management skills and a collaborative mindset.
Essential Functions
- Develop and maintain a keen sense of corporate identity in all marketing communications following the corporate guidelines
- Ensure that all sales literature and other published marketing materials meet standards for appearance and content
- Management of the company LinkedIn and other social media pages including YouTube and other valuable networking opportunities
- They will be responsible for creating a weekly cadence of posts highlighting various activities and products and they will decide how to leverage posts to gain inquiries for equipment sales.
- Manage all aspects of tradeshow coordination including signage, booking of space, research ROI, lead capture and follow-up strategies.
- Work with the sales team to see what materials and content is needed to secure the “sale before the sale.”
- Manage website content and blog pages
- Monitor SEO performance and Google Ads campaigns
- Research new markets and companies for targeted and direct campaigns.
- Work with content generator to produce blogs, white papers, case studies and other content marketing material
- Coordinate print and video production for new products and direct product launch timing and execution
- Organize content for quarterly newsletter and distribution
- Manage email marketing platform
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Requirements
- Associate or bachelor’s degree in Marketing, Sales, Communications, or a related field
- Minimum of 3 years of professional marketing experience
- Proficiency with Microsoft Office Suite
- Experience with Google Analytics and SEO best practices
- Experience with marketing automation and CRM tool
- Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
- Photo and video editing skills are a plus
- Strong organizational and project management abilities
- Excellent written and verbal communication skills
- Ability to work collaboratively across multiple departments and handle multiple projects simultaneously
- Requires a Driver’s License
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to use hands or fingers and talk and hear.
Work Environment
The work environment characteristics described here are representative of those and employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Americans With Disabilities Act
If you are a qualified individual with a disability, you have a right to request that the Authority make reasonable accommodations in order to help you accomplish your work, which must still be performed in all essential functions.
PIb2b061f4d3b5-25448-39244909