What are the responsibilities and job description for the Ecommerce Specialist position at Innova Electronics Corp.?
Company Description
Innova Electronics Corporation is a leading supplier of test equipment and diagnostic reporting products for the automotive aftermarket, offering high quality products, innovative diagnostics, and unique value to our customers. Innova is a US company with more than 30 years of history, and all Innova products are researched, developed, and designed at the company’s headquarters in Irvine, California.
Role Description
Innova is expanding its digital footprint and looking for an experienced marketer who knows the strategies, tactics, and execution to grow an eCommerce business in major digital marketplaces (mainly Amazon). The ideal candidate will have at least 2 years of experience in selling products on Amazon and managing Amazon’s Seller Central account, and the candidate should possess an analytical and data-driven approach towards growing the Amazon business.
She/He must have knowledge of and hands-on experience in all aspects related to selling products on Amazon, including Amazon SEO, competitor/keyword research, listing page (title, bullet points, infographics, videos, A page, etc.) creation and optimization, promotions, PPC campaign, customer experience improvement, daily operation of Amazon Seller account backend, and launching new products into the marketplace.
This position will also be responsible for planning, creating, and managing our new product website. It requires expertise on the eCommerce platform and the know-hows of web creation. This role requires cross-functional cooperation and coordination, so the ideal candidate should have strong organizational, communication, and project management skills as well as a drive to own and lead projects effectively in a fast-paced working environment.
Responsibilities:
· Conduct market research, analyze data, and gather information within the company to gain insight
regarding products, competitors, and customers. Must be comfortable formulating a marketing
strategy.
· Make product presentation strategies based on insight and create a product listing page from A to Z
independently or by using available resources.
· Create or use resources to create top-notch infographics and videos to sell products.
· Plan, execute, and manage Amazon promotion and PPC campaign; track campaign performance and
make improvements.
· Increase off-site traffic to Amazon.
· Develop and execute strategies that help grow organic reviews and improve ratings.
· Make and execute new product launch plans, including email marketing, social media marketing, and
advertising.
· Manage the daily operations of our Amazon seller account, monitor account health daily and resolve
issues with Amazon when necessary.
· Plan, create, and manage the new product website that will be used for branding, product
presentation, customer support, marketing communication, and eCommerce (selling products).
Qualifications
· Bachelor’s degree in relevant field.
· At least 2 years of experience in selling products on Amazon and familiar with related tools.
· At least 1 year of experience in managing eCommerce website.
· Excellent verbal and written communication skills.
· Creativity & resourcefulness.
· Extreme attention to detail.
· The ability to multitask and adhere to deadlines.
· Ability to quickly learn and understand tech products.
· Flexibility to evolve strategies quickly & effectively.
· Portfolio of prior work.
Preferred (optional) Qualifications:
· Knowledge/Experience repairing cars
· Copywriting
· Graphic Design
· Photo/video shooting and editing