What are the responsibilities and job description for the VP, Strategy, Hyundai position at INNOCEAN?
INNOCEAN USA, a full-service ad agency located in sunny Huntington Beach, CA, is seeking a VP, Strategy to join our Hyundai team!
We are a hybrid workplace, currently x3 days week in-office. Candidates must be local to SoCal.
The VP, Strategy is a senior leader responsible for architecting insight-driven brand and marketing strategies for Hyundai. This role elevates the agency’s strategic product—integrating brand and digital strategies into unified, customer-centered campaigns. Responsible for accelerating brand strategy while partnering closely with cross-functional teams, this role ensures every initiative ladders up to a clear vision that delivers breakthrough results.
This is a pivotal moment to join the team as the brand is evolving into an exciting path forward and demands greater integration and innovation to win. If you’re a curious, creative thinker who thrives at the intersection of brand building and business performance, this role is for you.
RESPONSIBILITIES:
- Lead the development of innovative integrated marketing strategies that unify brand positioning
- Craft compelling creative briefs that inspire teams, spark bold ideas, and deliver work that advances the brand.
- Design full-funnel customer journeys that seamlessly connect brand storytelling with measurable business outcomes.
- Partner closely with Creative, Media, Digital, Social, and CRM teams to ensure cohesive, insight-driven work.
- Leverage audience insights, analytics, and cultural trends to inform strategic recommendations.
- Oversee consistent brand expression across all touch points.
- Lead consumer research projects that turn data into untapped insights
- Establish KPIs and measurement plans that balance brand health and digital effectiveness.
- Serve as a senior strategic advisor to clients and present clear, compelling integrated strategies.
- Lead strategy talent while elevating the agency’s integrated brand strategy product
QUALIFICATIONS:
- 15 years of experience in brand and marketing strategy within an agency environment.
- Must have a variety of big brand experience to include AUTOMOTIVE.
- Expertise in brand development, communications planning, and full-funnel marketing.
- Strong storyteller and creative catalyst with exceptional communication and presentation skills.
- Mastery of audience insights with proven ability to design, commission, analyze both qualitative and quantitative research
- Team player and connector: able to mobilize, motivate and inspire
cross-functional teams - Ability to author, lead and orchestrate integrated GTM plans
- Experience managing and developing a high-performing strategy team
BENEFITS:
- 3 PPO Medical Plans through Anthem to choose from at low cost
- Free Dental and Vision
- 401k match
- Wellness reimbursement program
- Company paid short- and long-term disability, and basic life
- Generous PTO
- On-site Barista
- Beautiful campus across from the Pacific Ocean
The salary range for this role is $240,000- $260,000. Pay is dependent upon several factors including but not limited to: client, experience, training and/or transferable skills.
Who are we? We are explorers. We look out to the edge of the world and ask, "where haven't we been before?" Together, we hunt for an intersection of art and science, creativity bolstered by data. Storytelling layered in strategy. Innovation rich in intelligence. Our adventures are many, our quests, undaunted. Our possibility is as vast as the ocean. Always remembering, the deeper we dive, the greater we become. And the further we go, the more we find.
Salary : $240,000 - $260,000