Marketing Copywriter

Marketing Copywriter

Who We Are

Everyone has their own journey. For Greg and Joanne Starkman, their path was illuminated by their love for family, health and beauty for people and the planet. When the seasoned beauty professionals were learning to navigate busy careers and raising a family with a special-needs daughter, the most memorable advice they received was, “trust your inner sense."

Fueled by passion, personal purpose and a call to service, the visionary couple founded Innersense Organic Beauty in 2005, bringing the highest quality organic ingredients and pure actives to professional hair care.

Innersense Organic Beauty is an award-winning global leader in hair care with a complete range of safe, sustainable, and cruelty-free products that deliver pure performance and salon-quality results. As a B-Corp certified company, Innersense is committed to a path of integrity, transparency and well-being for people and the planet.

Marketing Copywriter

The Marketing Copywriter develops inspiring, strategic, and deeply on-brand creative concepts and copy that elevate Innersense’s storytelling across all consumer and professional touchpoints. This role is responsible for delivering high-quality copy for product launches, GTM campaigns, omnichannel marketing, and ongoing initiatives—ensuring excellence, authenticity, and brand voice consistency in every asset.

Key Responsibilities

• Develop inspiring, original copy and concepts for a wide range of projects including product marketing, GTM and omnichannel campaigns, digital storytelling, organic and paid social, email, retail/salon collateral, events, and seasonal initiatives.
• Craft compelling narratives for both consumer-facing and pro-facing audiences, adapting tone and messaging to channel, intent, and customer mindset.
• Ensure the Innersense brand voice, values, and identity are represented consistently across all channels for both consumer and professional audiences.
• Translate insights, claims, and strategic direction into clear, compelling, on-brand messaging and storytelling frameworks.
• Communicate creative concepts and rationale with clarity and confidence while collaborating closely with Marketing, Creative, Product Marketing, Education, Sales, and Digital teams.
• Advocate for strong copy solutions, thoughtfully incorporating feedback to strengthen creative outcomes.
• Maintain awareness of digital, beauty, salon, and sustainability trends to inform content and channel best practices.
• Manage multiple projects simultaneously, meeting deadlines through strong organization, prioritization, and proactive communication.
• Deliver polished, high-quality copy tailored to each channel, leveraging AI tools as appropriate to support productivity and ideation.
• Other duties as assigned

Skills and Qualifications:

• Bachelor’s degree in Journalism, Communications, English, Marketing, or a related field.
• 4–5 years of professional copywriting experience, ideally within prestige beauty; experience in salon or professional haircare strongly preferred.
• Proven ability to craft a wide range of written materials, including campaigns, digital content, social, email, packaging, retail/trade collateral, and more.
• Strong storytelling ability with a refined sense of brand voice and tone.
• Experience delivering copy for both consumer and professional audiences.
• Highly collaborative, with the ability to incorporate feedback constructively and champion work with clarity and rationale.
• Demonstrated capability in managing multiple projects under tight timelines with excellent organization and prioritization.
• Familiarity with clean beauty, sustainability narratives, or ingredient-driven storytelling is a plus.
• Comfortable using AI tools to support high-volume copy creation without compromising craft.

This is a regular, salaried, full-time, in-office position located at our headquarters in Concord, California.

Target Salary Based on Experience

The standard range for this position is $75,000 - $85,000 per year, plus bonus.

Compensation offered will be determined by factors such level, job-related knowledge, skills, experience, and competitive bonus achievement. Certain roles may be eligible for variable compensation and benefits.

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Innersense Organic Beauty offers a generous benefits package that includes: Competitive Compensation, Medical, Dental, Vision, Parental Leave, Flexible Spending Accounts, 401k program with match, Paid Time Off (including holidays and Volunteer Days), and Life Insurance for all eligible employees. Applicants must be at least 18 years old to apply.

Innersense Organic Beauty is an equal opportunity employer. We value a culture of inclusion and diversity within our workforce and are committed to maintaining a workplace free from prohibited employment conduct, including discrimination or harassment based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, race, and any other characteristic protected by State and Federal law.

We thank you for your interest in a career opportunity with Innersense Organic Beauty. Due to high volume, only those applicants selected for an interview will be contacted.