What are the responsibilities and job description for the Digital Advertising Specialist position at Inner Action Media?
Digital Advertising Specialist
Inner Action Media | Morgantown, WV
About Inner Action Media
Inner Action Media is a full-service marketing and advertising agency based in Morgantown, West Virginia. We specialize in high-end video production, strategic storytelling, and integrated media campaigns that help organizations connect with people in meaningful ways.
We serve businesses and organizations across West Virginia and beyond—including healthcare systems, financial institutions, and statewide brands—through long-term partnerships and Agency of Record relationships. Our work spans video production, brand strategy, digital and traditional media buying, and performance-driven marketing.
If you are driven by excellence, innovation, and a desire to help businesses grow, we would love to meet you.
Position Overview
We are seeking a Digital Advertising Specialist to join our team. This role is responsible for developing, executing, and optimizing digital advertising campaigns across multiple platforms, from initial strategy through reporting and client communication.
This is a hands-on role for someone who can think strategically, execute with precision, and take ownership of campaign performance. You will work closely with our internal team and directly with clients ranging from small businesses to statewide organizations.
Key Responsibilities
- Develop clear, strategic campaign brief documents that define objectives, audiences, messaging, platforms, budgets, and success metrics
- Build and launch campaigns across platforms, including Google Ads, DV360, Meta (Facebook/Instagram), really, TikTok, Programmatic platforms and DSPs
- Manage and monitor campaigns daily, making ongoing optimizations to improve performance and efficiency
- Analyze campaign performance and optimize toward key KPIs (CTR, conversions, CPA, ROAS, etc.)
- Manage audience targeting, retargeting strategies, and funnel development
- Develop clear, professional reports and insights, translating data into actionable recommendations
- Present campaign performance and recommendations to clients, ranging from small businesses to large, statewide organizations
- Collaborate with internal creative, video, and strategy teams to ensure alignment between messaging, content, and targeting
- Support media planning, budget allocation, and channel strategy
- Stay current on platform updates, industry trends, and emerging opportunities
What We’re Looking For
- Experience building and managing campaigns in platforms such as Google Ads and DV360, Meta Business Manager, TikTok Ads and/or other emerging platforms, Programmatic or DSP environments
- Strong understanding of campaign structure, targeting, optimization, and performance metrics
- Experience with daily campaign monitoring and hands-on optimization
- Ability to develop campaign strategy and translate it into well-structured execution
- Strong analytical skills with the ability to turn data into clear insights
- Experience creating reports and confidently presenting results to clients
- Highly organized with the ability to manage multiple campaigns and deadlines
- A team-first mindset with a commitment to excellence and continuous improvement
Ready to Join Us?
If you are passionate about digital advertising, take ownership of your work, and want to help businesses grow, we would love to hear from you.
Job Details
Job Type: Full-time Schedule: Monday to Friday, 8-hour shift Location: Morgantown, WV (In person)
Benefits:
- 401(k) with company match
- Health (75/25), dental, and vision insurance
- Paid time off
- Mylan Park Fitness & Aquatic Center membership
Pay: $40,000.00 - $55,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person
Salary : $40,000 - $55,000