What are the responsibilities and job description for the Digital Advertising Specialist - Paid Media & PPC position at Inner Action Media?
Digital Advertising Specialist – Paid Media & PPC
Inner Action Media | Morgantown, WV | In person, Monday–Friday | $55,000–$70,000 per year performance bonuses
About the role
Inner Action Media is a full-service marketing and advertising agency in Morgantown, West Virginia, known for high-end video production, strategic storytelling and integrated media campaigns. We serve healthcare systems, financial institutions and statewide brands through long-term partnerships and Agency of Record relationships.
We're hiring a hands-on Digital Advertising Specialist to build, run and optimize paid campaigns for our clients, from local businesses to hospital systems, and to turn the results into clear recommendations. Healthcare is one of our largest and fastest-growing practice areas, including service line campaigns, patient acquisition, physician recruitment and community awareness.
What you'll do
- Build and launch campaigns in Google Ads, Meta (Facebook/Instagram), YouTube and TikTok, and work in DV360 and programmatic/DSP platforms
- Monitor and optimize campaigns daily toward CTR, conversions, CPA and ROAS
- Manage audience targeting, retargeting and funnel strategy
- Write campaign briefs covering objectives, audiences, messaging, platforms, budgets and success metrics
- Manage healthcare ad accounts, including multi-location and multi-service-line campaigns, within platform health-targeting rules and client compliance review
- Build clear reports and present results and recommendations to clients
- Work with our creative, video and strategy teams, and support media planning and budget allocation
Must-haves
- At least 1 year (2 preferred) managing paid campaigns hands-on in Google Ads and/or Meta Ads Manager
- Solid grasp of campaign structure, targeting, bidding and daily optimization
- Able to turn data into clear reports and explain them to clients
- Organized enough to run multiple campaigns and deadlines at once
- Able to work in person at our Morgantown office
Nice-to-haves
- Healthcare advertising experience (hospital systems, health systems or provider groups), including restricted targeting categories and HIPAA-conscious tracking
- DV360, programmatic or DSP experience
- GA4 and Google Tag Manager
- TikTok Ads
- Agency experience
What we offer
- $55,000–$70,000 per year plus performance bonuses
- UnitedHealthcare health insurance (company pays 75% of the premium)
- Dental and vision insurance
- Retirement savings plan with company match
- Generous paid holidays and PTO
- Family membership to Mylan Park and the Aquatic Center
Job details: Full-time, Monday to Friday, 8-hour shifts, in person in Morgantown, WV.
If you take ownership of your campaigns and want to help West Virginia organizations grow, we'd love to hear from you.
Pay: $55,000.00 - $70,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Application Question(s):
- Have you managed digital advertising for a healthcare organization (hospital, health system or provider group)? If yes, briefly describe which platforms and campaigns.
Experience:
- paid digital advertising (Google Ads or Meta): 1 year (Required)
Ability to Commute:
- Morgantown, WV 26505 (Required)
Work Location: In person
Salary : $55,000 - $70,000