Director of Sales and Marketing

Opportunity: Director of Sales and Marketing

Inn at Middletown, a 100-room boutique property along the Connecticut River, is looking for an enthusiastic and visionary Director of Sales and Marketing.

This special property is located on historical Main Street in Middletown CT. was purchased by Linchris in 2015. Linchris management structure allows for easy communication and quick decision-making for our general managers.

We offer excellent benefits, including health and dental coverage, disability insurance, a competitive salary, a 401K program, and a quarterly DOS bonus.

Job Title: Director of Sales & Marketing (Hospitality/Hotel)

Department: Sales & Marketing

Reports To: General Manager & Corporate Director of Sales

Position

The Director of Sales & Marketing is responsible for driving revenue, increasing market share, and maximizing profitability for the hotel. This role leads all sales, marketing, and business development efforts, with a strong focus on new business generation, client relationships, and strategic planning.

This is a hands-on, revenue-generating leadership role requiring active involvement in outside sales, lead generation, and account management.

Core Responsibilities

• Develop and implement strategic sales and marketing plans to achieve revenue and occupancy goals
• Prospect, solicit, negotiate, and close group, corporate, and transient business
• Generate new business through outside sales, networking, cold outreach, and referrals
• Manage group sales and catering business, including client coordination and event oversight
• Oversee digital marketing, social media, advertising, and public relations initiatives
• Monitor market trends, competitor activity, and pricing strategies
• Partner with revenue management to optimize RevPAR, ADR, and occupancy performance
• Maintain strong relationships with key accounts, corporate clients, and local partners
• Respond to RFPs and sales inquiries in a timely and professional manner
• Track and analyze sales performance, pipeline activity, and forecasts
  
  

Leadership & Team Development

• Lead, hire, train, and manage the sales and marketing team
• Set sales goals, KPIs, and performance expectations
• Coach and develop team members to drive results and career growth
• Manage departmental budgets, expenses, and ROI
• Collaborate with property leadership and corporate teams
  
  

Additional Responsibilities

• Drive brand positioning, marketing strategy, and customer engagement initiatives
• Oversee marketing campaigns, content strategy, and online presence
• Identify new revenue opportunities, partnerships, and market segments
• Ensure consistent brand messaging across all channels
• Represent the hotel at industry events, trade shows, and networking functions
  
  

Qualifications

• 5 years of hotel sales and marketing experience (preferred)
• Proven track record in hospitality sales, revenue growth, and business development
• Strong understanding of digital marketing, CRM systems, and sales analytics
• Excellent communication, negotiation, and interpersonal skills
• Demonstrated success in team leadership and performance management
• Ability to thrive in a fast-paced, goal-driven environment
  
  

Key Skills & Keywords

Hotel Sales, Hospitality Marketing, Business Development, Revenue Management, Lead Generation, Account Management, Group Sales, Catering Sales, Digital Marketing, Social Media, CRM, Sales Forecasting, RevPAR, ADR, Client Relations, Market Analysis, Brand Strategy

Physical Requirements

• Ability to sit, stand, walk, and occasionally lift up to 25 lbs
  
  

Certifications

• Valid driver’s license