What are the responsibilities and job description for the Director of Marketing position at Inland Family of Companies?
We’re seeking a Director of Marketing to lead brand strategy, communications and marketing initiatives across our family of companies. You will be responsible for driving content creation and presentation materials both internally and externally, leading the facilitation of the property marketing process, and guide a high-performing team to deliver impactful, integrated campaigns and collateral that align with business growth and real estate strategy.
Key Responsibilities
- Strategic Leadership: Own overall marketing strategy, platform and team leadership to ensure alignment with business objectives and growth goals for the family of companies.
- Brand Leadership: Lead the development and management of brand architecture, positioning, and messaging across all company brands, while acting as the primary strategist for brand-related initiatives to ensure consistency, differentiation, and market relevance for the family of companies and the properties represented.
- Content Development: Develop messaging frameworks, tone of voice, and content for web, campaigns, and marketing collateral to reinforce brand identity and engagement.
- Property Marketing: Oversee the development of custom property marketing suites including property brand development, messaging, website marketing and print collateral.
- Team Management: Build, mentor, and lead a high-performing marketing team, fostering collaboration and professional growth.
- Collaboration: Partner with internal stakeholders and clients to understand objectives, develop marketing strategies, and deliver high quality marketing content.
- Real Estate Strategy Alignment: Provide strategic marketing leadership with a focus on real estate, guiding presentations, research, and market positioning to support business growth.
- Cross-Department Leadership: Collaborate with marketing, research, property management, and brokerage teams to ensure alignment of goals and integrated execution across all functions.
- Organizational Agility: Drive adaptability within the marketing team, thriving in a fast-paced environment, embracing change, and ensuring teams operate effectively.
- Experience: 8 years of marketing and brand management experience, including team management for 4 years.
- Education: Bachelor’s degree in marketing, communications, or related field.
- Skills:
- Expertise in brand strategy, architecture and positioning
- Experience simultaneously managing multiple brands and brand stories.
- Familiarity and knowledge of CRM, digital marketing platforms, analytics tools and content development best practices.
- Exceptional communication and presentation skills for internal and external stakeholders.
- Ability to mentor and lead a market leading marketing team.
- Tools & Technology: Experience or familiarity with the tools below or similar tools.
- Marketing Platforms: HubSpot, Google Analytics, Ceros
- Design Software: Highly proficient in Adobe Creative Suite (InDesign, Photoshop, Illustrator)
- CRM Systems: HubSpot, Salesforce
- Microsoft Office: Advanced knowledge with MS Office Suite (Word, PowerPoint, Excel).
- Social Media: Hootsuite, Meta Business, LinkedIn, Instagram, Facebook, X (Twitter)
- Email Marketing: HubSpot, Constant Contact
- Industry Knowledge: Experience in B2B marketing; professional services industry experience, specifically real estate, is a plus
Training and Growth: We provide ongoing professional development opportunities to ensure you have the tools to excel in your career.
Colliers offers a comprehensive benefits package, including:
- Three medical plan options
- Dental and vision coverage
- Flexible spending plan
- Short-term and long-term disability coverage
- 401(k) participation starting with your first paycheck
- Company-paid life insurance
- Educational assistance
- Generous Paid Time Off (PTO) and paid company holidays
Core Values:
At Colliers, we believe in exceptional service, collaboration, and integrity. Our core values guide us:
- Better Together: Harnessing the power of collaboration for success.
- Warrior Spirit: Tackling challenges with determination.
- Empathy: Prioritizing emotional intelligence to foster trust.
If you are passionate and ready to contribute to a team that values excellence and innovation, we encourage you to apply and join our mission of delivering exceptional client service.