SEO Lead

Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 4 weeks and selling directly to consumers through its Galatea app. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Recently raising a Series C and backed by some of the top VC’s such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into CandyJarTV is only the beginning of our journey to becoming the next-gen entertainment powerhouse.

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  SEO Strategy & Roadmap - Develop and own the company-wide SEO vision, integrating technical, content, and off-page strategies across Inkitt, Galatea, and Candy Jar.

  
  


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  Technical SEO - Conduct comprehensive site audits; improve crawl efficiency, indexing, internal linking, and Core Web Vitals; manage structured data and sitemap health.

  
  


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  Keyword & Content Optimization - Build scalable keyword frameworks, identify high-impact topics, and guide content creation to capture search intent and drive new audience growth.

  
  


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  On-Page SEO - Optimize metadata, headings, alt text, schema markup, and internal linking for key landing pages and story collections.

  
  


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  Analytics & Reporting - Set up and manage SEO dashboards, define KPIs, and track performance in GA4, GSC, Ahrefs, and other tools; communicate insights to leadership.

  
  


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  Cross-Functional Collaboration - Partner with Product, Engineering, and Design to implement SEO best practices and launch high-impact experiments.

  
  


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  Content & Link Strategy - Lead initiatives for content freshness, authority building, and outreach to expand Inkitt’s visibility and domain strength.

  
  


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  Competitor & Market Analysis - Benchmark performance against comparable platforms and identify whitespace opportunities.

  
  


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  Testing & Innovation - Continuously experiment with structure, copy, and technical improvements to drive measurable organic growth.

  
  

• 6-8 years of SEO experience with a record of delivering measurable growth at high-traffic consumer or content-driven brands


• Expertise across technical SEO, content optimization, and analytics; comfortable using GA4, GSC, Ahrefs, Screaming Frog, and similar tools


• Demonstrated ability to partner with Product and Engineering to scope, prioritize, and launch SEO improvements


• Strong analytical skills and experience using data to inform decisions and measure impact


• Previous experience in a high-growth or startup environment preferred


• Execution-oriented with a bias toward action and tangible results


• Strategic but hands-on, comfortable moving between data analysis and content optimization


• Collaborative communicator who works effectively with cross-functional teams and leadership


• Detail-driven and persistent, able to diagnose and fix issues independently


• Thrives in a fast-moving, creative culture where experimentation and ownership are valued