What are the responsibilities and job description for the Creative Strategist position at Inkitt?
Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 4 weeks and selling directly to consumers through its Galatea app. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Recently raising a Series C and backed by some of the top VC’s such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into CandyJar TV is only the beginning of our journey to becoming the next-gen entertainment powerhouse.
\n- Read books and watch series to extract key USPs and pivotal story elements; synthesize them into punchy hooks and paid ad creative briefs engineered to drive conversion across paid channels.
- Write compelling ad copy and hooks for paid social, distilling a full story into a two sentence scroll stopper optimized for performance.
- Own the paid creative production lifecycle for UA campaigns: conceive performance driven angles, brief designers, manage tickets end to end, and iterate based on UA feedback and ROAS/conversion data.
- Embed within the UA team to align creative with funnel signals, translating what's working in paid channels into new angles, formats, and tests that move CAC and LTV.
- Stay deeply plugged into BookTok, Bookstagram, and Reddit to identify trending formats and hooks before they peak, then translate them into paid ad concepts.
- Experiment with AI video tools and image editing to independently build and iterate on performance assets.
- Develop and manage a pipeline of paid creatives aligned to key marketing beats, evergreen campaigns, and UA testing roadmaps.
- Manage external production partners for more complex creative executions.
- 3 years of experience in creative strategy or content marketing specifically in support of paid UA or performance marketing, ideally in a fast moving startup.
- Exceptional copywriting skills built for paid social. You can write a hook that stops the scroll and a two sentence synopsis that sells a 400 page book.
- A genuine love of romance: books, movies, TV. You're the person who actually wants to read this content all day.
- Active presence on BookTok, Bookstagram, or romance reading communities. You know what's trending, what tropes are having a moment, and what's coming next.
- Strong analytical instincts: comfortable in Google Sheets/Excel, fluent in performance metrics, and able to connect creative decisions to paid channel outcomes.
- Hands on experience working alongside a paid/UA team with a solid understanding of full funnel marketing and how creative impacts conversion.
- Proficiency with creative tools: CapCut, Premiere Pro, image editing, and AI video tools.
- A bias toward action. You move fast, learn fast, and don't wait for a perfect brief to get started.
- Autonomous
- Bring solutions instead of problems
- Data driven
- Quick to action
- A high functioning workaholic
- Looking for exponential career growth
- Have lots of fun building a generational AI x Entertainment company
- 401k plan, designed to help you save for the future
- Health benefits tailored to your needs, including medical, dental, and vision coverage
- Professional coaching for everyone
- Team-building events, including our annual Tulum trip
- Unlimited access to our Galatea app and CandyJarTV app
- Unlimited budget for self-development books
- Charity donation of your choice at your one year anniversary
- Free lunch in office everyday
- Class Pass membership for US based employee and gym access for Berlin employees
- Dog friendly offices in Berlin and San Francisco
At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20 countries, we welcome everyone to apply.
We look forward to hearing from you!
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Salary : $110,000 - $130,000