Paid Media Manager

Job Title: Paid Media Manager

Salary: £40000-50000 per annum

Location: Brentwood

Why Join Ink Digital?

Ink Digital is an independent, high-growth agency built on being practical and commercial. We don’t do “fluff” or vanity metrics; we do work that moves the needle. As we scale, we are looking for a heavy-hitting PPC Manager to work alongside our Head of Paid Search to lead the department’s output and operational standards.

This isn’t a “maintenance” role. You will be responsible for the performance of key accounts, the management of 4 Digital Executives, and the commercial growth of the PPC department.

What You’ll Be Doing

Operational Leadership & Team Management

• Manage and Direct You will be the operational lead for 4 Digital Marketing Executives. You are responsible for their output, ensuring every account meets the "Ink Standard" for quality and pacing.
• Workflow Oversight Assign tasks, oversee account health, and act as the first point of escalation for technical issues.
• Quality Control Implement and run rigorous QA processes to ensure zero-error execution across all client builds.
  
  

High-Level Performance Execution

• Advanced Strategy Lead the strategy for complex Search and Performance Max campaigns, moving beyond basic ROAS to Profit-on-Ad-Spend (POAS) and LTV-led bidding.
• Omnichannel Synergy Work directly with the SEO team to ensure a "Total Search" approach - identifying where PPC can plug gaps in organic visibility and vice versa.
• Data & Attribution Own the transition to a cookieless world. You’ll implement First-Party Data strategies, Enhanced Conversions, and CRM integrations (HubSpot) to ensure our bidding AI is fed the best possible data.
  
  

Commercial & Departmental Growth

• New Business & Pitches Support the Head of Paid Search in audits and pitches. You should be able to look at a prospect's account, find the "leaks," and present a clear roadmap for growth.
• Process Building Help create the internal playbooks, testing frameworks, and reporting templates that allow the department to scale efficiently.
• Creative Input Direct the creative requirements for Demand Gen and PMax, ensuring the assets we use are backed by performance data.
  
  

About You

• The Experience 3 years in a high-paced agency environment. You know how to handle the pressure of multiple deadlines and varying budgets.
• The Manager You are ready (or already experienced) to manage people. You can delegate effectively and hold others accountable for their work quality.
• The Technician You have a deep understanding of Google Ads, GA4, and the technical side of tracking. You don't just "set and forget"; you hunt for marginal gains.
• The Communicator You can sit in front of a client and explain complex performance data in a way that makes sense to their bottom line.
  
  

Technical Skills

Must-Have

• Expert-level Google Ads (Search, PMax, Shopping).
• Proficiency in GA4 and Server-Side tracking concepts.
• Experience managing or mentoring junior team members.
• Strong commercial awareness (understanding client margins and business goals).
  
  

Nice-to-Have

• CRM Knowledge Experience linking HubSpot or Salesforce data to ad platforms.
• Feed Management Experience with Merchant Center or tools like Channable/Feedonomics.
• Paid Social Strategic knowledge of Meta and LinkedIn to support omnichannel growth.
  
  

Benefits

• Flexible working hours (8:30am–5:00pm or 9:00am–5:30pm).
• 25 days holiday Bank Holidays Birthday off.
• Rapid progression as the department expands.
• Profit sharing and Christmas closure.
• Mental health support (Headspace & Business Therapy).
  
  

How to Apply

Send your CV to info@ink-digital.co.uk with a short note on:

• The most complex account or budget you have managed.